Simple Blog Writing Framework - Just Add Closing Paragraph

I love outlines. Most of my writing starts with an outline, which becomes the functional framework for all my content creation.

Headline

• I like having a simple keyword in the headline. It makes it easy to attract the eye of folks scanning my website, their RSS feed, or their social streams.
• Here are a few of the sample mini-frameworks I use
  • Keyword: [A facet of defining this keyword]
  • Some version of numbered list
  • Otherwise short and descriptive with at least one keyword

Opening Line

• No more than 2 sentences
• Usually a quip, but always a luring statement.
• I often think about what would make you click if seen in the space of a Google SERP, a Tweet, or a RSS reader

Opening Paragraph

• Ask a question,
• Make a statement, or
• Challenge an assumption

Convince Me Please

• I rarely exceed three paragraphs in this mid-section
• I use sub-headlines or numbered sub-headings
• I generally use one of three frameworks:
  • 3 numbered sub-headings + respective paragraph
  • 3 headlines + respective paragraph
  • 1 list introducing paragraph + bulleted list + 1 expounding paragraph on the list