Internal Social Networks are starting to appear inside some organizations. Early adopters are finding positive business results by helping employees connect through “internal Facebooks.” By effectively harnessing these new networks, organizations are seeing positive impacts on internal brand building, as well as employee engagement, satisfaction and motivation — which leads to higher levels of productivity, revenue, and profit.
But the world of the internal social network is the opposite of command & control. That said, reasonable guidelines, a group of informal influencers, and a posse of community managers who help keep the dialog lively and the network on track.
It’s clear that no matter where your company is on the social media ladder, social networks and Web 2.0 skills are becoming a part of today’s work landscape. All businesses need to be aware of how to deploy networks for higher ROI, collaboration, innovation and customer service.
Listen to this webinar replay to learn what works and what doesn’t in this brave new world of internal social networks from companies that are already figuring out the path to success.
What You Will Learn:
- How to avoid pitfalls and leverage opportunities as you venture into the world of building and managing social networks and a Web 2.0 savvy workforce
- How best to overcome cultural barriers and introduce social networks into traditional organizations
- How to handle the sensitives of employee privacy; governing participants’ behavior; and ensuring that participants balance professional and social time.
- How to set up strategic, internal alliances which mitigate concerns of Command & Control leaders and help build positive momentum
Reasons to Learn About Internal Social Networks
- Get more out of your existing resources by finding, unlocking, and engaging hidden employee intellectual capital Reduce company cost, waste, travel expenditures, and carbon footprint
- Establish, grow and maximize a culture savvy with social networks.
- Further your PR and Branding dollars by unleashing the silent experts that exist within your companies today
- Enhance your employees’ motivation and satisfaction in your company as a place to work
- Develop products and offerings faster, without regard to organizational silo or organization
- Build a more sustainable company which should well serve your shareholders for years to come
Lee Aase is manager of Syndications and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/
By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG.
Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.
Polly Pearson is VP Employment Brand and Strategy Engagement, EMC Corporation.
Polly Pearson is an employment branding leader passionate about Web 2.0 engagement tools with nearly twenty years of FORTUNE 500-level experience spanning marketing, human resources, branding, investor relations, public relations, advertising, and professional speaking.
Her employment branding work has recently been featured in media outlets such as CBS News, National Public Radio, Financial Times, Boston Herald, Dice.com and in the new Penguin Press business book, “Closing the Engagement Gap; How Great Companies Unlock Employee Potential For Superior Results.”
Her leadership in Investor Relations contributed to EMC being the NYSE Stock of the Decade for the 1990s, when it outperformed all other listed stock and increased in value nearly 90,000 percent. Polly was the first woman at EMC to be promoted to Vice President. Polly writes a popular blog dedicated to careers, culture and cool.
Paul Pedrazzi heads a small team of professionals (AppsLab) focused on emerging technology and novel business practices. Most recently, his interest has been on Web 2.0, Enterprise 2.0 and the transformation of the enterprise in light of these new modes of operation. Additionally, Mr. Pedrazzi spearheaded the creation of Oracle’s first two social network projects; Connect for internal users and Mix for customers, partners and media. Before heading AppsLab he ran product strategy for PeopleSoft’s Portal Product Suite, catapulting the flagship product into the leadership position in Gartner’s annual product evaluation. Prior to PeopleSoft, Mr. Pedrazzi held various other product strategy, marketing and consulting roles in organizations such as Deloitte & Touche LLP and Groundswell, Inc. Mr. Pedrazzi holds a BS in Managerial Economics from the University of California at Davis.
Who Should Purchase:
- Individuals responsible for employee communications, public relations, IT, corporate affairs, human resources, media relations, and issues management.
“The two case studies were excellent. Polly was a wonderful presenter; Paul was good too.”
“We’re in the process of developing a number of employee engagement communities so very timely.”
Tell me and I may hear. Tell me and let me add my 2-cents and now it’s our decision; I’m all in. Yes, one of the most powerful and proven catalysts to engagement is simply involving employees in generating ideas that address an organization’s most pressing challenges. By opening up these important conversations to employees, individuals feel like they’re part of the business, and not watching from the sidelines.
Attend this webinar to see how a diverse range of companies are using co-creation — also called crowd-sourcing and open innovation — to achieve significant improvements in both employee engagement and business outcomes.
Borrowing from his experience working with leading companies, Preston Lewis, co-founder and director of San Francisco’s Bonfire, will explain how to use communication co-creation and audience-centricity to effectively drive creativity, innovation and employee engagement within your company.
You will learn how to:
- Position communication as a catalyst for co-creation
- Build a holistic engagement strategy, supported by multidisciplinary communications
- Use emerging crowd-sourcing technologies to drive employee engagement efforts
- Increase participation (both employee and customer) in key brand initiatives
About the Speaker:
Preston Lewis is an expert in branding, employee engagement and internal communications. A sought-after speaker, Preston is an energetic and creative leader who helps companies understand how to solve complex problems through communication and design.
Preston and his team have designed and implemented communication campaigns for some the world’s largest and most successful companies, including Starbucks, Genentech, Nortel Networks, NASDAQ, and HP.
The profession of corporate communications is steeped with tradition. Though there are many new channels, we tend to use them to say the same old things. Employees have a multitude of ways to express themselves after hours, but at work, they tend to have much less voice. This imbalance leaves the unstated impression that all the important communications is done by the professionals.
Heather Rim, vice president of global corporate communications at Avery Dennison, and her team continually look for ways to expand employee voice and make communications fresh and fun. Blending simple ideas with the power of communication networks, her team is shaking up old ideas about what traditional communications looks like, includes and accomplishes. In this special webinar, she will show some of the unique Avery Dennison communication programs that are winning high marks from employees and leadership – and would be worth considering for your organization.
What you will learn:
- Starting with the philosophy – corporate communications should never be boring
- Behind “The Beat,” a global employee sounding board that just keeps growing
- Just launched: an intranet built on Google
- How a CEO video blog is sparking unexpected impact
- Blending formal and informal communications – Letting employees tell their own stories
- Less is more when it comes to social media policy
Presented by:
Heather Rim is vice president of Global Corporate Communications for Avery Dennison Corporation. She was named to her current position in January 2011. Heather joined Avery Dennison in 2010 as senior director, Internal Communications.
Heather is responsible for the strategic direction and management of all aspects of corporate communications for Avery Dennison including employee communications, corporate brand management, crisis communications, social media and digital communications, corporate media relations, and corporate philanthropy.
Before joining Avery Dennison, Heather held the position of vice president, Communications for the Disney ABC Television Group, where she designed and implemented global communications strategies to inform and engage employees across Disney’s entertainment and news television properties. Previously, she progressed through Corporate Communications, Marketing and Investor Relations roles at companies including WellPoint, Countrywide and KPMG.
Heather received a master’s degree in communications management from the University of Southern California and a bachelor’s degree in marketing from Azusa Pacific University. She serves on the boards of the United Way of Greater Los Angeles and the Pasadena Symphony, and is a member of the Arthur Page Society.
Kristin Wong serves as the lead for all corporate internal communications programs and channels. She drives efforts to ensure the company’s employer brand is activated throughout key employee touch points including the enterprise portal, global employee ambassador team, values and ethics programs, and corporate town halls.
Prior to joining the company, Kristin worked for The Walt Disney Company where she assisted in the development of internal communications programs for Disney’s ABC television business. She received a master’s degree in communication management from the University of Southern California and also holds a bachelor’s degree in media studies from Pomona College of the Claremont Colleges. Outside of work, Kristin is a blogger and pop culture junkie who’s passionate about the technology trends that will shape our digital future.
Walgreen’s social intranet, The Wall, launched in 2013 and is in many ways already beginning to prove itself as a digital workplace where employees become informed, connected and engaged in a whole new way. As expected, the journey has had its challenges, and this webinar is designed to make that journey a little smoother for those on the same path.
Whether your organization is thinking about, has started or already has an internal social intranet, don’t miss this very educational “behind-the-firewall” look at what it takes to launch and build a social intranet that delivers measurable business value.
Learning topics:
- First, be realistic
- Expect and embrace disruption, and help others do the same
- Continually build the case for how your social intranet will drive business results
- Keep your key partners close, and your leaders closer
- Develop a clear, compelling, evolving communication strategy
And five more!
Presented by:
James R. Warda, Internal Communications Team Lead, Walgreens, brings a comprehensive communication background with Fortune 100 companies, including Allstate, Baxter, Boeing and Walgreens. As a Gold Quill award-winning communication leader, James focuses on achieving business results through an attention to people, both from a leadership and emotional perspective. And, as James explains, “it is this attention that builds trust, the foundation of any successful relationship – and communication effort.” James is also the author of “Where Are We Going So Fast?” and also writes a “Disney Moments” blog for celebrationspress.com. In addition, he has been a speaker and contributor for Chicken Soup for the Soul Enterprises, the “Chicago Tribune” and Pioneer Press.
Steve Cohen, Internal Digital Content Manager, develops, manages and publishes the news and company information on all internal company portals at Walgreens, but also develops the content strategies and roadmap for the company’s new social intranet, The Wall. Steve has been with Walgreens since 2006, and with his background in journalism, he created the first non-anonymous news and executive blogs for an audience of more than 247,000 team members. His passion to connect people to information and each other also played out in his time as managing editor of Facets, an online-only, bimonthly lifestyle magazine.
Chris Catania, Internal Social Media Manager, manages the internal enterprise social media programs and employee communities at Walgreens. Prior to joining Walgreens, he helped big brands develop and implement social media marketing and consumer-engagement initiatives. He also runs Live Fix Media, an all-consuming experiment exploring the intersection of life, live music and online communities.
There’s no shortage of theory, hyperbole and pure BS (or baloney, or hot air) about social media marketing. Learn what social media’s challenges and opportunities really are – in plain English – via case studies from three experts who are in the trenches with household name corporations.
Heads up … this is not another web conference about social media tools such as blogs, vlogs, podcasts, social networks and microsharing. The technology is important, of course, but not nearly as crucial as the need to understand how to engage in instant, two-way conversations stripped of safe corporate-speak or spin. Grasping that reality and executing it is the sweet spot of social media, and that’s where this webinar is focused. Learn by successful examples and studies of major brands who have pioneered in the space.
What You Will Learn:
- What your audience expects from your social media efforts
- What resistance you’ll meet from inside your own organization — and how to overcome it
- Top 6 reasons your company should not blog
- Top 5 reasons you should have a blog
- Why most corporate social networks fail
- How smart companies are using social networks now and how you can too
- The way to get your company banned from a social network
- Which social networks matter and which ones don’t
Who Should Attend
This webinar is primarily aimed at individuals responsible for corporate communications, public relations, corporate affairs, human resources, employee communications, media relations, and issues management. It will help those in the early stages of implementing or learning about social media, although it will also help more advanced practioners to focus their efforts. It is especially suitable for:
- Small and mid-sized business leaders
- Corporate executives who are new to social media
Presented by:
Christopher Barger is Director, Global Communications Technology. In this role, he leads the social media (blogging, podcasting, user-generated content, wikis, social networking, etc.) efforts for General Motors – both in developing the company’s own content and building relationships with influential voices outside the company. Barger is a communications professional with nearly 10 years experience at Fortune 20 companies. He is a seasoned media spokesperson, communications strategist, and public speaker. Barger’s specialties are “Social Media”/Web 2.0, social networking and media; public speaking.
B.L. Ochman helps companies integrate social media tools and blog advertising into their communications to engage their audience and increase their sales. She is an Internet marketing strategist to Fortune 500 companies including IBM, McGraw-Hill, American Greetings, Ford Motors, Simon & Schuster, Cendant, Kaneka Corporation and others. She is internationally respected blogger whose blog about Internet marketing, What’s Next Blog, is rated in the top 50 in the world by Ad Age Power 150, where she also is Number One among women business bloggers. She heads the creative team of whatsnextonline.com. Her articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications. Before turning her talent to the Internet in 1995, Ochman ran an award-winning New York PR firm that she grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation and many more.
Mike Prosceno runs “new” media relations at SAP. He is also a social media evangelist inside the company promoting both the internal use of social media for productivity gains as well as its use externally for reputation enhancement. Having been in corporate or marketing communications for 18 years he has held a variety of management and non-management positions in the IT, manufacturing and financial-services industries.
Attendee comments:
- “BL definitely added value for my particular perspective on what I am trying to accomplish.
- “Great overview by Ms. Ochman. Good, practical experience from GM.”
Universal search changes everything! The advent of Google’s Universal Search has been called “the most radical change to its search results ever.” So, how do you take advantage of Google’s new approach that blends listings from news, blog, video, and image search among those it gathers from web search? In other words, how do you get found in all the right places? Purchase this CD and learn strategies and tactics for expanding the audience for their content through Google News, Yahoo! News, Google Blog Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video and a growing variety of other sites.
Learning Topics:
- How to optimize, distribute and measure press releases, RSS feeds, images and video files
- Pick your target keywords for news, blog, image, video and web search engines;
- Position your keywords in crucial locations;
- Create original and unique content of genuine value, including text, images and video;
- Avoid search engine stumbling blocks;
- Build inbound links intended to help people find interesting, related content;
- Just say no to search engine spamming;
- Submit your Sitemap, RSS feeds, and videos to search engines and directories;
- Verify and maintain your listings; and
- Go beyond web search engines to include key vertical search engines.
Presented by:
Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in San Francisco and Boston. He is also a partner in Newsforce, developer of an integrated suite of press release SEO tools.
Greg is a frequent speaker at Search Engine Strategies, WebmasterWorld’s PubCon, and public relations conferences. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.
Greg has more than 25 years of experience in public relations, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies. He graduated from the University of Michigan, attended the University of Edinburgh, and worked on his Masters at Lesley College.
Communitelligence has a special affection for IBM’s world-renowned intranet, w3. We produced two Intranet Insider World Tours of w3 in 2006 and 2008 (still available). And so it was high time to revisit this amazing intranet that in 2011 received 252 million visits and 978 million views by roughly .5 million IBMers. And oh, how they use it, with 75,000 communities, 53,000 wikis and 21,000 blogs.
IBM’s w3 is now“social” on steriods. The long list of social tools now powering employee engagement, collaboration and innovation include:
- IBM Connections: Social software for business that includes blogs, wikis,
profiles, communities, bookmarks, files, and activity management
capabilities - SocialBlue, a purely social internal network
- Blue Pages, IBM’s employee directory with rich profiles
- BlogCentral, employee blogs
- Bluepedia, an online wiki that serves as a user-driven encyclopedia about IBM
- Jams, a platform for huge, tactically-focused online discussions
- TAP, a space for employees to test, share and promote innovative technologies
- The On Demand Community, a collaborative community based on IBM’s corporate citizenship program
- Expertise Locator, a service enabling real-time, contextual connection between IBMers.
But even more remarkable than the social business tools themselves is the way w3 has been continuously and organically improved by the good ideas of rank-and-file employees. That takes an open leadership and governance process that earns strong support by senior management.
If you want a glimpse of this amazing digital workplace, with practical takeaways for any intranet team, register for this exclusive, expert-guided tour. And invite your team to join you.
What You Will Learn:
- How and why the w3 intranet content strategy evolved from top down to employee-generated – and the valuable payoffs
- How to use social listening and analytics to drive requirements and enhancements
- How to use a wiki to write your company’s blogging and social media policies
- Why a culture of trust is crucial to a social intranet – and how to nurture it
- How to make sure top management “walks the talk” and models good digital workplace practices
- How to create a social business certification program for employees
Presented by:
Kieran Cannistra, Digital Content Strategist at IBM
Kieran coordinates publication of news content on w3 (IBM’s Intranet home page), drives use of our primary publishing tool for this space (ECM) and drives the overall content strategy for w3. Kieran began her career within IBM as an instructional designer, working within the IBM Knowledge Factory. In 2008, she moved to CHQ and began writing and editing news for the home page, covering the CIO and Innovation & Technology beats. She took over the role of senior digital content strategist for the home page news portlet in 2011, and can honestly say she has the best job on the face of our planet.
Peter J. Ceplenski, Manager, User Experience Design, IBM
Peter manages a multi-disciplinary user experience team tasked with managing the IBM Digital Design System and intranet and internet web properties. Peter began his career within IBM as an interaction designer and user research specialist working in a User-Centered Design consulting practice whose main mission was to support intranet solutions. He moved into the CIO’s office in 2004 and began managing the intranet user experience team. In 2011 he took on responsibility for both the intranet and internet user experience teams and together they redesigned and merged the internet and intranet design systems in support of IBM’s Centennial.
Who Should Purchase
This practical, information-packed learning opportunity is ideal for managers and professionals in internal communications, IT, HR, PR, content, web management, and anyone responsible for creating an enterprise 2.0 social intranet to encourage employee collaboration and innovation.
Bottom line, intranets are simply business tools, and that means they must pay their way. It also means intranet managers must be on a perpetual quest to find ways to justify the investment in the intranet and prove its value. So how do you know your intranet is any good? What is the latest thinking on intranet measurement? In this webinar, one of the world’s most experienced intranet experts describes 15 simple yet solid ways you and your team can measure your intranets impact. Using these techniques will help you better able to justify new investments to your senior management. Attend with your governance team so that everyone is on the same page. This seminar is based on a chapter of Martin’s forthcoming book, The Intranet Governance Handbook, which is due out at the end of the year.
Learning Topics:
- How to make sense of web logs and avoid some pitfalls in analyzing them
- How to use search statistics to make better decisions about resources and usability
- How to ask survey questions about your intranet that will give you valuable information
- How to add feedback forms that provide continuous ideas for improvement
Martin White is Managing Director of Intranet Focus Ltd. and consults on the design and management of intranets, the development of enterprise information management strategies, and the implementation of content management and enterprise search software. He has been a Visiting Professor at the Department of Information Studies, University of Sheffield since 2002 and is also a member of the Publications Board of the Royal Society of Chemistry. Martin is a Fellow of the Royal Society of Chemistry and an Honorary Fellow of the Chartered Institute of Library and Information Professionals and is currently Chairman of the UK Electronic Information Group. Martin is the author of the Eureka column on enterprise search issues for EContent magazine, for which he is a Contributing Editor. He was Chairman of the Online Information Conference from 1999-2006 and is the author of The Content Management Handbook and Making Search Work, both published by Facet Publishing, and (with Stephen Arnold) Successful Enterprise Search Management published by Galatea. His new book, The Intranet Governance Handbook, will be published by Facet at the end of the year. His consulting career spans 30 countries and a temperature range from -15C to 42C (5F to 107F).
“Great use of my time since the presenter answered a lot of my questions and gave me new thought starters for my team.”
Intranets used to be about three things: storing and sharing files, self-service forms and processes and communicating company news.
Today they’re still about those things, but much more … like connection, collaboration and interactive communication. No longer the silent majority, employees are using internal social media tools to easily connect, share ideas, debate, complain, advise and work together like never before. The original promise of intranets is beginning to be realized, but the perils are also real and threatening. The trick is to let the inmates run the asylum, but keep the conversations responsible and focused on the mission and strategic direction.
No matter where you are on the social intranet continuum, you’ll benefit from spending an hour with William Amurgis. You’ll learn how to manage the new social intranet that is nothing like your father’s intranet.
What You Will Learn:
- The big promise and serious pitfalls of socializing your intranet
- Simple, zero-budget steps to a more social intranet
- Simple and fun ways to lead your organization to be more open to social
- How to respond to misbehavior and misuse of time
- Should you buy or build your internal social media platform
- How to state the business case for social
Presented by:
William Amurgis is former director of internal communications at American Electric Power, based in Columbus, Ohio. The company’s intranet was recognized as one of the 10 best in the world by the Nielsen Norman Group in 2007, and its Ideas system received an Intranet Innovation Award in 2009. Amurgis has a Bachelor of Science degree in Statistics, and a Master of Arts degree in Education, both from Ohio State University.
Niki Burke is a business consultant supporting the internal social network and collaboration tools at Nationwide Insurance. Niki also produces an internal radio show to teach users how to use Nationwide’s collaboration tools. She earned a degree in social computing infomatics from the University of Michigan and has been with Nationwide about two years.
What’s the bottom line on gamification, that strange new word creeping into business conversations? Cha-ching … plenty.
Companies on the front of this new wave of social are seeing unprecedented engagement and stronger business outcomes in areas such as employee communications, HR benefits, training, sales, health and wellness and call centers. According to Gartner, more than 70% of Global 2000 organizations will have at least one gamified application by 2014, and more than 50% of organizations that manage innovation processes will gamify those processes by 2015.
In this special webinar, three experienced gamification pros will describe why, where and how game mechanics works in the workplace, and how to play some serious games in your organization.
They will present gaming case studies from organizations such as Michelin, Yahoo! and Fugifilm, and offer practical advice on helping your organization exploit the competitive advantages of blending work and games. Join us for an educational and fun and session.
What You Will Learn:
- Why gamification works (psychology)
- Where game mechanics are being used in the workplace
- How different game types resonate with different employee segments
- What processes can be gamified?
- Best practices and examples
- How to get some gamification started in your organization
Presented by:
Omar Divina is responsible for leading Badgeville’s sales and business development efforts out of our New York office. Over the course of his 15-plus-year career,Omar has held a variety of senior positions in sales, business development and operations, with the past four years focused on growing SaaS companies. Prior to joining Badgeville, Omar was at enterprise social collaboration leader Socialtext, where he established critical footholds in media/entertainment, publishing, advertising, financial and professional services sectors, among others. As vice president of client services for SunGard Trading Systems/BRASS, he managed a team responsible for driving the adoption and increased usage of high-speed trade order management and execution platforms. Omar has a B.A. in philosophy from Yale University and lives in Brooklyn, NY.
In medical school, Rajiv Kumar M.D. realized that many of the worst health problems we face as a nation–diabetes, heart disease, cancer, hypertension, osteoarthritis, depression–are related to our collective unhealthy lifestyle. He also learned through his clinical encounters that the patients who succeeded in adopting and sustaining healthy behaviors were those who leveraged their trusted social network for support, motivation, and accountability. By launching a community non-profit organization (Shape Up Rhode Island) and a for-profit company (ShapeUp), Kumar has dedicated his life to helping people reverse and prevent obesity-related illnesses through group behavior change models. Gamification is playing an important role in ShapeUp’s goal is to build the largest online social application that connects people around the world to improve their health.
Vlad Gyster is the Cofounder and CEO of H Engage, a SaaS platform that uses social, gaming, and mobile technologies to make HR programs more engaging and measurable. Vlad has spent his career introducing concepts from the consumer world to HR. Prior to starting H Engage, Vlad spent five years with Towers Watson where he cofounded and led the social media practice, helped Fortune 1000 companies such as 3M and American Express adopt emerging technologies, and partnered with MasterCard to develop prepaid products related to wellness and health care reform.
Who Should Attend:
- This webinar is specially geared for internal communicators, PR, marketing, HR, learning and development, innovation, and customer service professionals.
Attendee testimonial: “I liked that the three presenters gave overviews of their produces and how they were being applied (case studies). That’s a good way to go from the conceptual to the practical with a relatively uninformed audience… like me.”
Times have changed. In today’s world, communication moves at the speed of light. People want information, and they want it now. On top of that, they want it in more creative formats than before, thanks to the social media tools taking the world by storm. And your employees are no different.
In this webinar, you will hear from two internationally recognized companies – Monsanto and Sprint – that have taken major steps recently to meet employee expectations with major initiatives to improve their employee communication strategies, tactics and tools.
Katie Sauer from Monsanto will talk about the evolution during the past two years since they launched a complete overhaul of the company’s employee communications. Specifically, she will describe Monsanto’s online news publication and why it is now regarded as a best practice in the profession.
She will explore a number of provocative questions.
- Are your employee news publication and intranet meeting their needs?
- Are you giving them honest facts or corporate-speak?
- Are you sending them weekly or monthly publications, or are you giving them up-to-the minute information?
- Are you communicating things your way or their way?
Jennifer Sniderman from Sprint will talk about how the company decided to seize unprecedented opportunity to build on their efforts to revolutionize the customer experience and use the same approach to facilitate conversations among employees and help surface the “why” behind key decisions. By blurring the lines between Sprint Space (internal social media platform) and i-Connect (the company-wide intranet) Sprint continues to drive authenticity and engage key employee influencers.
In this presentation you will learn how Sprint’s News 2.0 strategy is:
- Activating our brand from the inside out, by making employees active participants in revolutionizing the customer experience; tapping collective wisdom, acting on what we learn
- Spreading optimism at new speeds
- Driving confidence in leadership at all levels
- Decreasing communications clutter and reaching employees in ways they’ve embraced outside of work
Both of these remarkable case studies underscore the need for a plan that allows you to communicate with your employees—and vice versa—in the honest, simple and fast way they expect. At this webinar, you will learn how to create an online communication mechanism that will become an integral part or your employees’ lives.
What You Will Learn:
- How to write and produce stuff your employees will want to read—and trust
- How to integrate social media tools into your employee communication strategy
- How to get legal and management backing you
- How to use your intranet publication to change your company’s culture
Presented by:
Katie Sauer is a communications manager for Monsanto, where she is responsible for writing content for both the company’s employee news site and corporate Web site. She has worked for Monsanto since earning her bachelor’s in communication from Truman State University in Missouri. She worked in sales and marketing for Monsanto before moving to public affairs in 2006.
Jennifer Sniderman oversees employee communications channels and editorial including Sprint’s corporate Intranet and Sprint’s social media platform. She is responsible for developing the news strategy and messaging architecture for enterprise employee communications.Jennifer leads the team responsible for Sprint’s IABC Gold Quill award-winning leadership communications program and is the managing editor of i-Lead, Sprint’s bi-weekly online newsletter. Jennifer is also the executive producer/writer of a recurring talk-show broadcast to the desktop of Sprint managers nationwide. In her role at Sprint, Jennifer has developed numerous multimedia campaigns and interactive communications solutions. She is currently working on Sprint’s social media strategy for employee communications and enhancements to Sprint’s integrated online leadership community.
Les Landes is President of Landes & Associates. His firm provides services in the areas of planning, marketing, public relations, organizational communications, team development, and quality improvement systems. Prior to starting his own firm, Les worked with Pet Incorporated where he served for 10 years as the company’s Director of Communications with responsibilities for corporate advertising, employee communication, public and media relations, consumer affairs, and creative services. He also played a major role in developing and implementing Pet’s quality management system.
“This is exactly the kind of specific, here’s how we did it, replicable information (that is often difficult to find) that we were looking for. Really great stuff. We got a lot of ideas and also confirmed that in many ways, we are on the right track as well.”
“Real-life examples of the inner workings of two companies’ intranets. Informative speakers. Good tips.”
This session is based on findings from the 3rd annual Global Intranet Strategies Survey conducted in the second part of 2008 with 226 enterprises around the world. 22% of the participants said the intranet was “the way of working” in their organisations. This doubled from 11% in the previous year.
How are these intranets different in terms of role, strategy, content & services and management?
This session will give you ideas for your own intranet action plans, and facts & figures you can use in your intranet business cases.
What You Will Learn:
- How leading intranets are positioned and perceived within their organisations.
- How governance is defined: strategy documents, steering committees, decision-making.
- Content strategies, collaboration and the integration of social media.
- The future role of “intranet managers” within their organisations.
- The hottest topics and real concerns in 2009
- And much more
Presented by:
Jane McConnell is an intranet and portal strategy specialist. She founded NetStrategy/JMC in 2001 and works primarily with companies and organisations with complex intranets and challenges. McConnell’s expertise is the following areas: positioning and strategy roadmaps for intranets and portals, governance and intranet management issues, customisation strategies as well as how social media concepts applied internally can bring value to organisations. More information about services and references can be found on http://www.netjmc.com.
McConnell initiated the Annual Global Intranet Strategies Survey in 2006, and publishes the annual results each October in the Global Intranet Trends Report. In 2008, 226 organisations around the world participated. She writes the column “International Intranets” for the magazine “Intranets: Enterprise Strategies and Solutions” (Information Today). She is co-author of “L’avantage internet pour l’entreprise”, the first marketing and communication-based internet business book for senior executives in France (Dunod,1996), and contributing author to “L’intranet dans tous ses etats” – (IQ Collectif, 2004).
She publishes regularly on the blog “Globally Local & Locally Global”. She can be found at netjmc on Twitter and started up the Twitter group “Intranetwatch” in 2008. Based in the south of France, McConnell has a working base in Paris and travels to client locations primarily in Europe and North America.
“It was good to hear that independent research confirms the direction we’re taking with our intranet and some of the processes we’ve already put in place.”
Mobile is changing everything, including what employees expect from your intranet and internal communications. As employees increasingly see rapid improvements in their mobile user experiences on the open Internet, they’ll demand it from their organizations as well. Now Google has further emphasized its commitment to ‘Mobile First’ with the acquisition of Motorola Mobility. This could be a major game changer as other companies react to this challenge.
Now is the time to position your organization to take advantage of mobile technologies in 2012 to make better connections with employees working away from their desks for extended periods. Join Martin White, noted intranet and mobile expert, and Terry Pulliam, Director of Communications at Sprint, in this webinar to help communicators, HR and IT professionals start mapping out a sensible mobile strategy. Hear what’s working, how one leading intranet is tackling the challenges of mobile, and what you should be thinking about right now.
What You Will Learn:
- What mobile isn’t (the desktop only smaller)
- Where to start – what do employees really want?
- Making a business case for investing in mobile
- Who should own mobile service development inside the enterprise
- The technology and governance of mobile collaboration
- Why mobile intranet design is only the tip of the iceberg
- The trade-offs between web apps and native apps
- Key considerations when choosing your mobile strategy
- Lessons to be learned from best-practice mobile intranets
Presented by:
Martin White is a leading European authority on intranets, workshop leader, columnist, book author, professor and Managing Director of Intranet Focus Ltd. Over the ten years has undertaken assignments in North America, Europe and the Middle East as well as in the UK. He has extensive business experience in the USA, having first visited in 1975. In the early 1980s he worked for Creative Strategies International, Cupertino, and from 1984 to 1989 he was a senior manager at International Data Corporation, Boston. He has keynoted a number of US conferences, including the Enterprise Search Summit in 2004 and in 2008. He is the author of The Content Management Handbook, Making Search Work, and Successful Enterprise Search Management (with Stephen Arnold).
Terry Pulliam is communications director at Sprint, where she guides the strategic direction of the company intranet and social media sites, employee communications editorial strategy and creative media services.
Terry and her team have received numerous IABC Gold, Silver and Bronze Quill awards, and her work has been recognized in industry forums including “Intranet of the Year” from the International Quality and Productivity Center, and CIO “50/50 Award” for top 50 intranets. She is a past president of the Kansas City chapter of the International Association of Business Communicators.
Previously, Terry was director of internal communications for Sprint’s wireless division. She has also worked for a national association and advertising agency J. Walter Thompson. She holds a journalism degree from the University of Missouri – Columbia.
Who Should Attend
- Intranet managers, internal communications, IT, human resources, public relations, corporate affairs, media relations, and issues management.
“Great overview.”
“Provoked thought on avenues and alternatives I hadn’t considered for addressing security concerns.”
On the surface, it would seem social media is at odds with investor relations. The new media channels — Twitter, blogs, podcasts, social networks, company websites etc. — are all about conversation, informality and transparency. Investor Relations has by necessity always been necessarily buttoned down. After all, employees can go to jail for violating SEC fair disclosure rules.
Still, if investor relations is charged with enabling the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation, why should social media tools not be used? In this webinar, our experts will give an overview of the new financial communication landscape and offer practical advise on deploying all the newest tools including shareholder forums, Twitter, Facebook, Slideshare, docstock and YouTube to supplement traditional channels to achieve broad, simultaneous and fair disclosure. They will also talk about the risks of using social media channels for communicate financial performance and avoiding disclosure hot water.
Real world questions addressed:
- What are the respective roles of the key IR players in your company, i.e. CEO, CFO, Legal, IRO with respect to participation, review, approvals?
- How difficult was it to sell the idea internally to start using social media for IR?
- How effective has your use of social media been in engaging investors and building/improving relationships?
- How do you measure the effectiveness?
- For IROs who aren’t doing these yet but are thinking about it, what issues should they keep in mind, what possible obstacles/roadblocks should they be aware of and plan for?
- Where do you see your company going/growing next in use of social media for IR?
- How is the overall financial communication paradigm is shifting and why is that important to your company?
- What are the pros and cons of setting up a shareholder forum, and what is involved?
- What are the risks of using social media for investor relations, and how do you manage them?
Presented by:
Ruth Cotter is the director of investor relations at Advanced Micro Devices (NYSE: AMD). Her responsibilities include leading AMD’s global relationships with shareholders and analysts. AMD is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. Ruth has 12 years of IR experience. Prior to joining AMD, Ruth’s expertise spanned several years at CRH plc, one of the worlds largest building materials
groups listed on the Irish, London and New York stock exchanges. Following that, she spent a number of years at Trintech Group plc, co-headquartered in Ireland and the USA. A leading provider of transaction risk management solutions listed on Nasdaq. In addition, Ruth has public relations experience within the public, banking and consumer industries. Ruth holds a bachelor’s degree in Economics and History from University College, Cork, Ireland.
Laura Graves is Director of Global Investor Relations at Cisco, a Fortune 50 company with sales approaching $40 billion annually. Ms. Graves joined Cisco in late 2004 and assumed leadership of the Company’s award winning IR practice in 2006. Since that time, she has expanded Cisco’s IR activities on a global basis and is recognized by Wall Street for having developed thought leading processes for IR engagement and outreach. At Cisco, Ms. Graves manages a diverse team responsible for strategic corporate and financial communications, including M&A and Treasury communications. She is a senior executive on Cisco’s Corporate Communications team, and regularly collaborates on strategic public relations, executive & employee communications, social media planning and corporate social responsibility. Previously, Ms. Graves was Director of Investor Relations at InVision Technologies, a homeland security explosive detection company. Graves was responsible for increasing corporate visibility, analyst coverage and institutional holdings for InVision, and was instrumental in positioning the sale of InVision to General Electric Company in 2004. InVision products continue to protect air travel under the GE umbrella today.
Abe Wischnia is Principle and CEO of Abe Wischnia and Associates. A respected investor relations and public relations professional with more than 20 years of experience, Wischnia, APR, has created successful investor relations, public affairs and corporate communications programs for clients in a broad range of industries including biotech, high tech, defense, financial services, chemicals and energy as well as government agencies. He is a published writer with articles on investor relations, public relations, and other subjects, not to mention articles he has written for corporate publications. He has also taught writing at the university level. He has been a television news anchor, radio talk show host and a paid public speaker at conferences. As a journalist, he won awards for television news reporting on public issues. Prior to forming Abe Wischnia & Associates to specialize in investor relations and shareholder communications, he was senior director of IR and corporate communications at Advanced Tissue Sciences, Inc., a biotech company headquartered in San Diego. Before that, he headed IR and PR for San Diego-based Cubic Corporation. He also spent ten years as a public affairs executive at Chevron Corporation.
- “It gave insight into areas we have yet to consider in our IR mix.”
- “It’s a relevant issue in my industry.”
- “I learned a lot on Social Media in a short time frame.”
- “Gave me enough background to start seriously planning for introduction of social media in my IR Program.”
- “Learned how other companies view the IR and social media dynamics.”
Get instant access to this webinar replay. Or Subscribe to ASK and access all replays (best value).
On the surface, it would seem social media is at odds with investor relations. The new media channels — Twitter, blogs, podcasts, social networks, company websites etc. — are all about conversation, informality and transparency. Investor Relations has by necessity always been necessarily buttoned down. After all, employees can go to jail for violating SEC fair disclosure rules.
Still, if investor relations is charged with enabling the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation, why should social media tools not be used? In this webinar, our experts will talk about the opportunities and risks associated with using company websites, blogs and social media to supplement traditional channels to acheive broad, simultaneous and fair disclosure. They will also talk about how to approach and practice the delicate balancing act of using social media channels for communicate financial performance, without getting into disclosure hot water.
What You Will Learn:
- What the US SEC’s public disclosure requirements are.
- How some IR professionals are creatively pushing the envelope on using social media in investor relations
- Do’s and Don’ts when integrating social media into your IR program
- How to not violate any disclosure rules
- How to calculate the ROI of using social media for investor relations
- What is the social media news release and should every news release be social?
Presented by:
Richard Brewer-Hay is Senior Manager, Corporate Communications at eBay.Richard has more than a decade of communications, marketing and production experience. In January, 2008, he joined eBay as Chief Blogger to direct its social media initiatives and launch “eBay Ink” (http://ebayinkblog.com), where he captures and shares his insights and perspective on the company and provides another conduit for corporate communications.Richard launched the ebayinkblog Twitter feed (http://twitter.com/ebayinkblog) in June, 2008 that allowed eBay to become the first Fortune 500 company to live-blog financial announcements and earnings’ calls via Twitter. In March, 2009 Richard introduced the first social media guidelines for corporate disclosure for both blogging and micro-blogging. Prior to joining eBay, Richard was with PodShow (now Mevio), a new media network where he oversaw the company’s programming lineup for two years. As Sr. Director of Talent and Marketing for PodShow, Richard grew the signed talent pool from 25 to over 250 contracted individual video and audio show producers, and contributed to network growth from 25 to over 16,000 shows before his departure in December, 2007.
Robert (Rob L.) Williams II serves as director, Investor Relations for Dell Inc. He is responsible for the strategic direction of the investor relations function and executing Dell’s global investor communications program in conjunction with the chief financial officer and senior management. Dell’s Investor Relations is involved in global industry conferences, a large-scale analyst conference, on-site investor visits, quarterly earnings, the annual shareholders’ meeting, strategic research projects and a broad competitive analysis function. Mr. Williams also provides guidance regarding Dell’s operating results and business strategies to global institutional investors and sell-side securities analysts. Mr. Williams is a 17-year Dell veteran and has served as director of investor relations for the past seven years. Prior to joining investor relations in 1995, Mr. Williams held positions in corporate treasury, finance and marketing at Dell. He serves as president of the Austin-San Antonio chapter of the National Investor Relations Institute and is an active national speaker on topics ranging from strategic impact of investor relations to social media. Mr. Williams received a bachelor’s of business administration degree in management from the University of Texas and a master’s of science degree in finance from Texas A&M University. He serves on the board of the Austin Children’s Museum, where he is a member of the executive committee.
Serena Ehrlich recently started her own consulting firm focusing on social media strategies and implementation for public and private companies. During her years at Business Wire, Serena worked closely with public and private companies providing guidance on investor relations and public relations trends, marketing, product development, social media, SOX trends, XBRL and trade show services. In addition, she worked with some of the largest companies in North America, including ExxonMobil, Walt Disney, Mattel, Textron and more. In her spare time Serena serves as chairman of the interim social media club (www.socialmediaclub.org ) board of directors as well as a senior advisor for the international YoungPrPros (www.youngprpros.com) and is a 8 year board member for NIRI – first in Dallas and later in Los Angeles.
- “The webinar was great today … helpful and insightful.”
- “Both presenters gave real-world examples. Much better then other Webinars I’ve attended where it’s just a vendor trying to sell you a product.”
PR & Marketing Is Changing – Are You? Online PR provides the means to reach target audiences directly, with or without participation of the news media. Internet marketers have been doing that for years, but public relations professionals have been slow to get on board. No PR professional can afford to ignore online PR or outsource it to specialists; it is an essential part of the skill set all PR professionals must have. It’s as fundamental as writing, pitching and building relationships.
So, what must you know to thrive in this ever-changing online environment? If you’re like most public relations pros, you need a broader knowledgebase, greater online skills – and perhaps, a new mindset. PR pros are doing a better job with social media than keyword research and SEO, which much change. To define online PR simply as social media is short-sighted and will lead PR pros astray. This jam-packed webinar will give you a critical understanding of the basic online PR skills you need to master fast, for the sake of your clients, employers and your career.
Learning Topics:
- When SEO meets PR: how to write effectively for sites, releases, articles and newsletters
- When PR meets social media: which sites, what to monitor, and how do you know it’s working?
- How keyword research for Online PR differs from online advertising
- Online PR best practices for your website
- Optimizing online press releases—what’s most effective now
What You Will Learn:
- 4 results-driven SEO techniques for online PR
- A 10-minute keyword research method that always yields insights
- The right and wrong role websites play with Online PR
- 3 proven ways to write copy for both humans and search engines
- Traditional vs. online releases: the real data may surprise you
- An overlooked yet powerful method to gain consistent web site traffic
- The Online PR Social Media blueprint: it’s not what you think
- Buzz and reputation monitoring: recommended tools and tactics.
Presented by:
Jim Bowman has broad experience in all functional areas of public relations and corporate communications, with an emphasis on media relations. As Vice President of Corporate Communications for Nokia Inc., he was part of the global team that established Nokia as one of the world’s top 10 brands. Jim’s strategies and creative thinking have helped build the brands and images of some of the world’s most respected companies and get small companies known. As owner and President of J. R. Bowman and Associates, LLC, Jim now concentrates on serving small-to-medium-size businesses. Jim’s ability to diagnose PR problems and suggest solutions earned him the name, “The PR Doc®” among his associates. He has launched http://www.theprdoc.com to help small agencies and individual public relations practitioners get affordable access to PR tools and expert help from senior practitioners. Jim was recognized by his peers with election to the Arthur W. Page Society, a selected-membership organization of senior public relations executives, and appointment to the client advisory board of the Council of Public Relations Firms.
Mike Moran, is author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes marketing columns for Internet Evolution and Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.
Marc Harty is CEO of MainTopic Media, Inc., a strategically focused, values-driven, marketing consultancy and training company. Ever the entrepreneur, Marc has owned an ad agency, a web development firm, and a search marketing firm. A marketing strategist with over two decades of distinguished service, Marc has won over 200 local, national and International awards, including two Clio’s and “Best Of Show” from The Dallas Ad League. Marc speaks regularly on Online PR, Thought Leadership, Social Marketing and Internet Business Transformation. His true passion? Developing proven marketing programs that can help anyone get the visibility and results to successfully manifest their life purpose.
Simplify Your Social Media Strategies and Relations (and now….Breathe)
Q: What if you had five simple principles you could apply to all your social media initiatives instead of chasing after all those “best practices” and the coolest, newest tools, and then trying to mash them up to meet your specific situation?
A: You could confidently face your social media planning, campaigns or learning without panic, feeling overwhelmed or behind the curve.
Linda will simplify your life and arm you with just five principles that you can apply as “universal truths” in implementing social media. These five principles can act as your “check list” and be your guide whether you are trying to learn about social media, are embarking on engaging in social media relations or are building out a social media strategy. We aren’t saying you won’t have work to do afterwards, but it will be clearer what social media work is the right work.
If you ever asked yourself “how to I get started in social media?” “what social media tools should we be using?” “how do I keep up on it all?” or “how do I stop all the social media noise in my head?” purchase this webinar replay and start simplifying your life – really.
Replay
What You Will Learn:
- The difference between social media “best practices” and “best principles.”
- Why relying on best principles is better than continually searching for best practices.
- The five principles anyone can apply to be effective in doing social media relations, creating a social media strategy or learning about social media
- What is truly necessary to focus on to be successful in social media.
- Learn about at least ten resources that will simplify your social media life or learning.
- How to decide on the best social media tools to use.
- How to bring your newsroom into the social media century.
- At least one way to convince your boss on the value of using social media.
- Why you need a Creative Commons copyright license.
- How to limit the “social media” noise that can confuse you and your efforts and help you stay focused on what’s really important.
Presented by:
Linda Zimmer is a digital media consultant and modern marketing strategist, serving an international clientele. She specializes in assisting organizations in benefiting from, managing and innovating with new media for marketing, communications and internal and external collaboration.
Linda is CEO of Marcom:Interactive, sits on the Advisory Board of Web Wise Kids, and is a consulting council analyst for the Gerson Lehrman Group. She is founder of the Modern Media Institute, a professional development institute for new media practices (launching September 2008) and she regularly trains public agencies for the State of California. She currently is an advisory board member for the Extension University at California State University, Fullerton on developing Web 2.0 curriculum.
Ms. Zimmer has more than 25 years of experience in applying emerging media to organizational issues. During her career she has provided digital services to many of the Fortune 100/500 companies and Internet startups; the FDA, U.S. Forestry Services, and U.S. cities and counties; non-profits of all sizes; colleges and universities, and entertainment properties. Linda serves as a resource to the news media and she publishes extensively on the Web. (http://freshtakes.typepad.com)
A new generation of online tools can amplify the voice of business leaders and individuals and turn them into thought leaders with amazing speed.
Blogs, podcasts, digital video and social networks enable business people to bypass expensive advertising and media gatekeepers and take their messages directly to their stakeholders.
With expertise, dedication and savvy use of search engines and syndication, you can now reach a targeted audience with minimal cost and waste.
This webinar introduces the most popular social media concepts and provides step-by-step advice on how to put them to work.
What You Will Learn:
- How to choose from among more than a dozen social media options to fit the tools to your strategy
- Secrets of gaining traffic, search-engine visibility and business
- Why search engines love blogs
- How to use syndication to turbo-charge readership and awareness
- Debunking myths about ROI
- Matching social media to business strategy
- Packaging content for maximum visibility and search engine impact
- Read Q&A with Paul Gillin on social media marketing and becoming an influencer.
- Read excerpts from Secrets of Social Media Marketing
Presented by:
Paul Gillin is a veteran technology journalist with more than 24 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld. Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book, The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Published by Quill Driver Books in spring, 2007, it is in its third printing. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008.
Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing.
Paul is an accomplished speaker and media spokesman. He has keynoted more than a dozen technology conferences, including annual user group meetings for IBM, Oracle, Cognos, Business Objects and J.D. Edwards. He has also spoken at scores of other events about technology trends and social media.
His ability to translate complex technology topics into plain English has made him a favorite source for journalists. He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC.
Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council. He blogs at http://www.paulgillin.com.
Sometimes it’s good to step back and have someone help you re-think your strategy.
That’s why we asked Christopher Barger, author of the new book, Social Media Strategist, to peel back the social media strategy onion. He has labored in the social media trenches at two big corporations (IBM and GM). He knows the potholes to avoid and the things you can’t skip over.
In this special webinar he will be sharing the critical questions, decisions and maneuvers you must choreograph to bring true business value to your social media efforts.
Don’t miss this no-nonsense, cut-to-the-chase learning event, and if possible, attend with your entire team.
What You Will Learn:
- Who should own social media
- What internal potholes keep most social media efforts from truly taking off
- What departments and roles are critical to create a social marketing power team
- What are are the seven elements to a winning social media program for corporations and organizations
- Why organizations need to become content publishers to succeed in social media, and what that means
- How can a big company work effectively with bloggers to get social media results
- How to build a fire-proof social media crisis team and process
- How to create well-defined metrics and use the right tools to measure them
Presented by:
Christopher Barger is senior vice president of global programs at Voce Connect. He works with clients around the world to develop and execute social media strategies. Before joining Voce, he built and led GM’s social media program from 2007-2011 where he learned not only about how to build a corporate social program but about managing crises online. Before GM, he was IBM’s first “Blogger-in-Chief” for two years. His book, “The Social Media Strategist,” (McGraw-Hill, fall 2011) focuses on the unique challenges of building a social media program at a large brand or organization. Barger writes “The Social Media Report” for Forbes.com, where he covers the challenges companies are facing as they navigate the social web, trends and emerging technologies as they affect businesses and big brands, and how implementing social web tactics as part of your overall strategy can supplement and enhance your communications and marketing efforts.
How to wrap a blog into your overall content and communications strategy
Corporate blogging means the use of company-sponsored blogs as a way to connect with internal and external audiences. Interactive, instant, efficient, often revelatory, corporate blogs are no longer optional. With the total number of blogs surpassing 55 million, we’ve entered the era of Corporate Blogging 2.0. You need to know now how can you can use this new communications channel. Organizations as various as Dell, General Motors and McDonald’s are using blogs to spread their message, learn from stakeholders and create a body of knowledge encapsulated in a digital trail.
What You Will Learn:
- Who should write your blog and what the topic should be
- Case studies on what works – and what doesn’t in a corporate blog
- Blogging guidelines and other nuts & bolts of managing an internal or external corporate blog
- How to measure results
- How to assess whether your organization is blog-ready
Presented by:
Debbie Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Penguin Portfolio 2006). She also writes BlogWriteForCEOs, considered one of the most influential blogs about business blogging.
As a consultant, she shows the big dogs how to use blogs as a next-generation marketing and communications strategy. She invites you to download Chapter 1 of her new book for a meaty introduction to the topic of CEO and corporate blogging.
Debbie has a unique background as a veteran journalist with an MBA and corporate marketing experience. She has worked as an Internet marketing consultant with startups as well as Fortune 500 companies (including HP and Wells Fargo) for over a decade.
She’s the publisher of award-winning WordBiz Report, an e-newsletter read by nearly 20,000 subscribers in 87 countries.
She has been quoted on the topic of corporate and CEO blogging in Fortune, the New York Times, BusinessWeek.com, the Washington Post and numerous other publications.
A graduate of Harvard with a degree in English, she has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She is based in Washington DC.
http://www.debbieweil.com
http://www.BlogWriteForCEOs.com
http://www.TheCorporateBloggingBook.com