Communication Skills

There is one big difference between an informative presentation and a sales presentation. In an i...

We re all taught to avoid clichés by our high school English teachers. And this is good advice, w...

One great way to get your message quoted by reporters is to state your ideas in the form of a rhe...

Thousands of years ago, Aristotle wrote that believability is one of the three most important fac...

Far too many speakers attempt to look and sound smart by drowning their audience members in a sea...

The surest way to get quoted by the media is to attack somebody, even if it is yourself. Reporter...

Of all the advice I give to my media training clients when it comes to how to answer questions du...

Some companies out there will charge you thousands of dollars to look after the SEO on your ecomm...

Be Brief One of the worst mistakes email copywriters make is trying to shove the entire story i...

Here are six rules of thumb that will help you write a sales message that actually helps you mov...

Video has become an essential marketing tool. It’s a great way to tell your story, show the huma...

A set of four rules articulated by Abraham Lincoln in 1840 can help corporate communicator create...

The value of this Business Plan process is the thinking that it forces you to do about your busin...

Every once in a while consultants are challenged to put their ideas into practice. Such was my ex...

Throwing chairs, tossing zingers and misusing the English language are probably not the best tact...

Web writing is all about emotional impact. We’ve already said web writing is a direct selling env...

The most important words on your web site are not the ones you wrote. Here’s my thinking on this ...

Here’s a universal principle that frames the experience of writing for the web: “Form ever follow...

If this is indeed the year of reading more and writing better, we’ve been right on course with Da...

Are you a deluded writer? Stop! Before you answer that question, let me tell you about Brian Wan...