Have you ever watched your client on television and thought: “Oh, my! Look at how many chins he has, and what’s that terrible glare coming off his shirt and forehead? I never noticed in our meetings that he was that heavy. He also looks scared to death – and why does he keep licking his lips?” You tried to coach him on his message. In fact, you did all you could do to help him develop sound bites, and now you can hardly concentrate on the message with the way he looks, because he is doing so many distracting things.
This CD will teach you how to effectively coach your clients and colleagues for appearances on TV, both live and prerecorded. It will teach you when and how to offer praise and criticism without being offensive. And it covers how interviewees should dress, posture themselves and provide effective message delivery. Your purchase also includes a slew of extras – at no extra cost!
Learning Topics:
- The tricks of the trade to help people appear calm and confident on camera, even if they are not
- How to look natural — from make-up to body language and movements
- Tips and techniques to help prevent some of the unexpected distractions that can prohibit your true message from getting out to your audience
- How to motivate your clients and colleagues to improve their media performances
- How to tactfully and effectively learn to stress the need for “rehearsal”
TJ answers real-world questions on:
- Suggestions to get your boss to undergo some training
- How to convince your CEO to talk to the press
- Techniques to overcome annoying speech tics
- How to keep your answers concise and to the point
- How to provide constructive feedback in a jiffy
- How not to come off as though you’re dodging a question—even if you are
- What your executive should bring into a television or radio interview
- How to prepare an executive for the hard questions
Instructor:
TJ Walker, president of Media Training Worldwide, is one of the world’s leading authorities on media and presentation training. With more than 20 years of media training experience, TJ has trained thousands of CEOs, authors and experts, including Nobel Peace Prize winners, leading government officials in the United States, European prime ministers and African diplomats. He is producer and host of daily audio and video Speakcast broadcasts, covering media and presentation training tips and techniques. A leading corporate trainer, he has personally trained top executives at Unilever, Bank of America, Hess, Allstate Insurance, Charles Schwab, Akzo Nobel, US Trust, Dun and Bradstreet, The Hartford and EMC. He is also the official media trainer of the Miss Universe Organization.
TJ is the world’s most widely published and produced media trainer, with more than 50 books, training videos, CDs and software programs to his credit. He has also been a media columnist for Investor Relations Magazine. Additionally, Walker is known internationally for his many years as a political commentator for the Voice of America Radio Network. More than 65,000 readers subscribe to his weekly Media Training Tips Newsletter, including most of the Fortune 500 corporations. He is a frequent news commentator and has appeared often on MSNBC, Fox News Channel, Court TV and Bloomberg TV. He also has been a syndicated TV and talk show host, appearing on or hosting more than 2000 TV and radio shows. He has also hosted talk radio shows on seven different networks and has been featured in the New York Times, NBC News, ABC News, CBS radio and most major radio news outlets.
Walker was a merit scholar at Duke University, where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University. He is also co-leader of the Communitelligence Media Training community and posts a daily video clip on the site.
Who should Purchase:
This practical, information-packed learning opportunity is ideal for public relations professionals, as well as professionals in:
- Corporate Communications
- Internal Communications
- Public Affairs
- Public Relations
- Marketing
- Webcast Marketing
- Anyone who is associated with television broadcasts
- College/university libraries and bookstores
- Do your communication efforts tend to be “one-offs” that consume a lot of time and effort but don’t always generate the results you had hoped for?
- Do senior leaders’ eyes glaze over when you explain your latest “big idea”?
- Do you wish you had more time to spend learning about new things and less putting out fires?
While strategic planning is probably at the top of the list of things that most communicatorsdon’t want to do, the reality is that when done well, strategic planning can not only help to save time, and money, but can increase the odds of achieving desired communication outcomes. And, the good news is, effective planning doesn’t have to take weeks or months or result in dozens of meetings. In fact, the process can actually be quite simple and straightforward.
This webinar will offer easy-to-follow steps and provide practical tips and advice that can be used for any planning effort—from developing an internal communications plan to developing a marketing campaign—or even focusing on a single initiative.
What You Will Learn:
- How to position the plan for success by starting with the end in mind
- Why your mission statement is your friend
- How and why to align your efforts with your organization’s strategic plan
- A step-by-step process for developing a strategic plan
- Developing a process for plan updates – how to keep the plan alive
- How to build measurement into the plan
- How to make sure things get done!
Who Should Attend
- Communicators, PR and marketing professionals at all levels.
Presented by:
Linda Pophal is CEO of Strategic Communications, and a marketing and communication strategist with 20+ years experience in healthcare, education and not-for-profit marketing and communications. She has managed all aspects of corporate and marketing communication including employee communication, public relations, advertising, social media, market research, brand management and strategic planning. Pophal has developed and implemented strategic business, marketing and communication plans for healthcare and educational organizations and consultants, generating measurable results based on client goals. She has developed and delivered training programs for national and local audiences on all aspects of communication management and employee relations. She is author of The Essentials of Corporate Communications and PR and Complete Idiot’s Guide to Strategic Planning.
Are you tired of struggling to get—and keep—people’s attention and convince them to take action?
You can improve your ability to connect with and influence others by learning how our brain works and applying some simple techniques based in neuroscience.
Forget about right brain/left brain, an archaic concept. Instead, the “social brain” drives our thinking and our actions.
This session will briefly cover basic neuroscience principles geared toward non-scientists. We’ll then focus on how you can apply those principles to help yourself and others think better and perform at higher levels. By taking these actions, you can improve your influencing skills and actions.
Learn how to:
- Increase your self-awareness to improve your ability to influence
- Design the best environment for influencing
- Speak and write with intent to make better connections with others
- Make your messages more compelling and memorable
- Listen more effectively
- Slow down and quiet the brain to tap into the unconscious and speed up gaining insights and influencing
- Ask powerful thinking questions that increase focus and gain greater clarity
Your webinar leader, Liz Guthridge is an award-winning consultant, leadership coach and trainer who’s studied with Dr. David Rock of The NeuroLeadership Institute, Dr. BJ Fogg, founder of the Stanford Persuasive Technology Lab and other luminaries in the fields of employee communication and organizational change. Liz has extensive experience supporting leaders improve their communication, develop new habits and adapt their organizations.
Liz Guthridge is an award-winning leadership coach, consultant and trainer with extensive change, employee communication and organization development experience.
As the founder of the boutique firm Connect Consulting, Liz works with leaders at all levels to help them move from blue-sky thinking to greener pastures actions. With her support, Liz’s clients enhance the clarity of their ideas, plans and actions. Her clients also improve the quality of their conversations, their ability to influence and their skill in building habits.
Liz contributed the chapter “Change Through Smart-Mob Organizing: Using Peer-by-Peer Practices to Transform Organizations” to the book The Change Champion’s Field Guide (Wiley 2013).
Besides being a certified coach in brain-based coaching, she is serving as a teaching assistant for the Executive Masters in NeuroLeadership program through the NeuroLeadership Institute co-founded by Dr. David Rock. Liz also is a graduate of Dr. BJ Fogg’s Persuasion Boot Camp and is one of his Tiny Habits™ coaches.
Copyright @ 2014 Communitelligence Inc.
This webinar will help supervisors get the most out of their writers by creating an environment where writers develop and gain confidence, and where the focus is on the writer as much as the writing.
Practical Advice for:
- Building a collaborative relationship with writers
- Creating an atmosphere where writers develop
- Reducing the amount of time rewriting copy
- Improving editing skills
What You Will Learn:
- How to reinforce the notion that writing is valued
- How to improve communication with writers
- How to get the most out of a one-on-one conversation about performance
- How to build confidence
- How to distinguish between coaching and crisis repair
- What to do when you don’t think the writer will ever “get it”
- What to do when it becomes easier to toss the draft and write it yourself
- How to know when to make changes and when not to
- What you can do if you’re not confident
Real world questions answered:
- What processes can help avoid writer disasters at deadline?
- What do you tell a writer who’s article totally misses the mark?
- How should writers and graphic designers interact, and how often?
Instructor:
Ken O’Quinn is a professional writing coach, who conducts workshops and one-on-one coaching in Fortune 500 companies and global public relations firms. He is the author of Perfect Phrases for Business Letters (McGraw-Hill, 2006).
He started Writing With Clarity in the mid-’90s, following a 21-year journalism career, most of it with the Associated Press. He now works with companies such as Chevron, Campbell Soup, Visa, Intel, Eli Lilly, Raytheon, Reebok, Motorola and Sprint, and with PR firms such as Fleishman Hillard, Burson-Marsteller, Porter Novelli and Edelman. He also is a writing instructor for the National Investor Relations Institute. He works with all levels of staff and managers. Ken has been a guest speaker at the PRSA and IABC international conferences and at the American Press Institute. His writing has appeared in major U.S. newspapers and in the Harvard Management Communication Letter and the Employee Communication Management Journal.
Communicators have been using PR to deliver value for decades. What’s new is that a handful of leading professionals are now scientifically proving how they are generating measurable benefits from the public relations activities. The progress that this change represents is significant: rather than relying on subjective perceptions of what represents value, they are applying the concept of “return on investment” (ROI) and objectively measuring the economic benefits of public relations activity against its associated costs. In this perspective-packed web conference, Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate meaningful results and improve an organization’s ROI. You will also learn how to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results.
What You Will Learn:
- The Difference between “proving value” and “delivering a return-on-investment.”
- The three elements of PR-ROI
- What some of the world’s greatest organizations are doing to prove and improve their PR-ROI (and how they do it)…including branded case studies
- How you can take your PR programs to the next level in clearly demonstrating ROI
- What’s required to go beyond “ROI
Real-world questions that will be answered:
- How do I prove the value of my PR?
- What is the difference between “proving value” and “delivering ROI?”
- How do I connect our PR to meaningful business outcomes and Return-on-Investment?
- What are the three forms of PR-ROI?
- What are companies doing now to deliver and improve their ROI?
- How do I get started?
Presented by:
Mark Weiner is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication,” published by John Wiley & Sons. Throughout his career, Mark has focused on providing research-based consulting to help clients improve their PR-ROI. Most recently, Mark was the SVP/Global Director of Research at Ketchum after having been president and CEO of Delahaye, the preeminent provider of research solutions for public relations and corporate communications professionals. Mark is a frequent speaker at conferences including those produced by The Conference Board, The American Marketing Association, The PRSA, The IABC and Bulldog Reporter, and he frequently contributes to publications such as Communication World, PR Week and The Daily ‘Dog and has appeared on PBS and CNBC. He is on the editorial advisory boards of PR News and PRSA’s The Strategist, and is an active member of the Institute for Public Relations, for whom he chaired the Measurement Commission in 2004.
Surprisingly, there is no defined background or career path for those who aspire to the position of global corporate brand manager. Public relations and corporate communications practitioners often believe they have the right to be the strongest voice in determining the brand. After all,among the responsibilities of the most senior public relations (PR) executive is that of promoting and protecting the reputation of the corporation.
But at a time when global brands are valued in the billions, there is a dearth of good practical advice on what business professionals from many areas could and should be doing to build and protect their organization’s brand. And everyone from designers to lawyers to marketers to advertisers and even HR professionals can and should be playing a role. Nothing is more important than living the brand.
This webinar offers a chance to hear Michael Morley discuss themes from his new book, The Global Corporate Brand Book. He will show how corporate brand value can be measured in finite terms and encourages PR people to aspire to the role of corporate brand managers. This way their own work’s importance will be recognized and funded. But before this can be achieved, they will need to widen their knowledge beyond traditional PR techniques.
What You Will Learn:
- The six critical elements of a global corporate brand
- Case histories of successful global corporate brands
- The role of corporate communications in corporate brand building
“Presenter was extremely knowledgeable, presented well and used some excellent examples. He dug far deeper into branding and reputation management than I have ever seen or heard. His laying out of the six Vs was creative, sensitive and well done.”
Presented by:
Michael Morley is president of Morley Corporate Consulting, a firm of management consultants in corporate reputation and branding. For nearly 40 years Morley worked at Edelman helping establish it as the world’s largest independent PR agency. He founded the agency’s first overseas office, in London in 1967. He went on to be named President of Edelman International Corporation and established other Edelman offices in Europe, Canada , Asia Pacific and Latin America . Since 1984 he has been based in New York.
Morley has managed multi-national PR programs for companies that include UPS, AMADEUS Global Travel Distribution, NCR, VISA International, British Airways, Ernst & Young, Hoffmann-La Roche, Schering Plough, Procter & Gamble , S.C. Johnson and Hertz Corporation. From 1995 to 1998 Morley was President of Edelman New York and from 1998-2001 was Deputy Chairman and President of International Operations. He served as Deputy Chairman of Daniel J. Edelman Inc until his retirement in 2006.
He is also Chair of the Senior Advisory Board Experts (SAGEs) of the Echo Research Group and adjunct professor teaching in the Master of Science in PR and Corporate Communications program at New York University.
Before joining Edelman, Morley had served as an officer in the Royal Artillery and after a period in journalism had been a director of another British PR firm for seven years. He is a Fellow of the Chartered Institute of Public Relations, lectures extensively on PR, holds the CAM Diploma and in 1981 was elected to a Fellowship in the organization that is responsible for P.R. education and examinations in Britain . He served as Chairman of the jury of the IPRA Golden World Awards from 1999-2002. In June 2003 Morley was awarded the Alan Campbell-Johnson Medal for distinguished service to International Public Relations by The Institute of Public Relations. Later the same year he was one of the first six PR leaders named to the ICCO Hall of Fame.
Online newsrooms have virtually replaced dual pocket, press kit folders stuffed with hard copy. But according to research, poorly designed online newsrooms damage corporate reputations. Find out if your online newsroom is hurting or helping your efforts to manage your organization’s reputation, and learn what you can do to improve the news and information section of your website through search engine optimization, RSS, email alerts, text notifications and GML. And find out how forward-thinking brands are engaging strategically with their stakeholders through social media, but converting those interactions to transactions on their own websites.
What You Will Learn:
- Best practices for online newsroom design and maintenance
- How to integrate social media into online newsrooms
- Reg FD compliance via online newsrooms
- Future trends in online newsroom design
Presented by:
Eric Schwartzman is a senior communications professional with broad experience in online communications, public relations, public affairs and marketing for leading brands, start-ups, non-profits and government agencies. I help organization develop and execute digital communications strategies and have extensive experience integrating emerging information technologies into organizational communications.
In 2000, I resigned from the Interpublic Group [NYSE:IPG] PR firm Rogers & Cowan, where I served as director of promotions managing a staff of nine, and went out on my own to specialize in online communications. Since then, I have developed online communications strategies, training programs and campaigns for Boeing, Brigham Young University, City National Bank, Environmental Defense Fund, Johnson & Johnson and many others.
Building on my experience managing pressroom activities at The Grammy Awards, and working in pressrooms at the MTV Music Video Awards, MTV Movie Awards, FOX Teen Awards, the People’s Choice Awards and other special events, I built the first online newsrooms for Cirque du Soleil and the Salt Lake Olympics to efficiently distribute press materials and high resolution photographs online. This led to the development and creation of online newsroom software as a service provider iPressroom, which I founded, and which today hosts online newsrooms for Target, Toyota, UCLA and others on a proprietary content management system designed specially to help nontechnical personnel practice online communications autonomously from IT professionals or webmasters. I remain the company’s chairman, participating at the board level, and advising on matters of corporate finance and business strategy.
My podcast, On the Record.Online, has received numerous awards including the Public Relations Society of America Bronze Anvil Award in 2007, the Marketing Sherpa Email Marketing Award in 2007, the MarCom Gold Award in 2007, the PR News Platinum Award in 2007, the Public Relations Society of America Los Angeles Chapter Prism Award 2007 and the Society for New Communications Research Award of Excellence in 2006. Complete bio
“This is the best seminar that I have attended in a long time. The speaker was thorough, pragmatic and interesting. He opened up a whole new vision of possibilities for a Newsroom.”
“It was a very meaty webinar – wish it could’ve been a little longer.”
“It gave me a solid overview of current thinking, trends and research regarding online newsrooms. We are an organization that relies on our online newsroom considerably, and we’re in the process of renovating it. This information will improve its offerings significantly.”
At Cisco, they’ve changed the way they use words. It’s saving them money and helping them work together better. It’s connecting the internal culture to the business in deeper, more meaningful ways. And that’s helping them serve customers better and sell more.
In this session, Mark Buchanan, program lead for Cisco’s brand language initiative, paints a picture of how Cisco is changing the way 75,000 employees are using words across a $130 Billion business. He’ll walk you through how the brand language team set the plan in motion and made lasting changes. He’ll include practical tips and share insights, successes, and challenges. And he’ll give you his thoughts about how the lessons from Cisco can make a difference for your business.
The session includes:
- Evaluating the opportunity
- Aligning your voice with your business
- Connecting with your audience
- Scaling the program
- Making it stick
Presented by:
Mark Buchanan is the program lead for brand language at Cisco. He’s helping the company use language that is simpler and more distinctive. And he’s helping bring empathy back to a technology company that has always cared about people, but has found those values challenged by rapid growth and increasingly complex technology. He’s worked with Sales, Marketing, Engineering, Services and Corporate Communications and has seen impressive results across every function. Together, Mark and the people at Cisco are changing the culture of language and communications, around the world for 75,000 employees, 50,000 contractors and vendors, across a $130 billion business.
In this age of rapid communication, openness and transparency, it becomes more important than ever to find common ground and forums for dialogue with stakeholder groups beyond customers and shareholders. Mutually beneficial alliances with environmentalists, health-care advocates and similar groups can provide insights into markets, societal trends and public concerns. Done well, such alliances can enhance the reputation of both the company involved and the advocacy group. Learn how McDonald’s and Tyson Foods have implemented mutually beneficial alliances with advocacy groups and NGOs.
What You Will Learn:
- What works and what doesn’t in building alliances with advocacy groups
- NGOs as friends, foes and collaborators
- Best practices in forming productive alliances with advocacy groups
Questions Asked and Answered
- What are some of the criteria you use to select NGO’s?
- Do you see significant variance between the individuals within NGO’s?
- Does McDonalds carry on an open dialogue with PETA and other antagonists in the 9 and 10 zone?
- Can you talk more about using social networking for NGO engagement?
- CSPI and PETA are very antagonistic; what guidance can you offer for dealig with these specific entities?
- What’s the most effective approach for a national company with only 1 PR and 1 Community Relations employee and no agency?
- Is it best to focus on one issue like Tyson is doing with hunger, and establish leadership over long term, or try to be involved in many other issues on a lesser scale?
- Are there any examples faith-based organizations who have been good partners for you to work with?
- Social media engagement takes a lot of manpower to do. Are either of you adding to staff to engage online with NGO’s?
- Can you both give examples of how you have enabled local leaders to emulate your corporate strategies on a local basis?
- Who is the most important audience to hear about your commitment to hunger?
Presented by:
Bob Langert is Vice President, Corporate Social Responsibility for McDonald’s. His responsibilities with McDonald’s include social responsibility efforts, including McDonald’s social responsibility reporting; Global environmental management systems and issues; Global supply chain issues (e.g., sustainable agriculture, biotechnology, animal agricultural and animal welfare programs); Issues management; and part of McDonald’s “Balanced, Active Lifestyles” team.
Langert joined McDonald’s in 1983, with management positions in logistics and packaging purchasing in the 80s; and responsibilities for environment, energy management, animal welfare, Ronald McDonald Children’s Charities, emerging issues’ management, and, most recently, social responsibility in the 90’s through today. He earned an MBA from Kellogg School of Management, Northwestern University, Evanston, Illinois; a BA from Lewis University, Romeoville, Illinois, and a BS at Hamburger University.
Ed Nicholson is currently director of corporate community and public relations for Tyson Foods, Inc. He has been with Tyson since 1995, previously serving as the company’s director of media relations, and primary media spokesperson. Ed is part of a team that helps create and implement community relations strategies in the 100 U.S. communities in which Tyson Foods has operations. He is also responsible for managing relationships within Tyson’s primary area of philanthropic activity, hunger relief. He has been at the forefront of Tyson’s use of social media, which is focused on creating community around the issue of hunger.
Peter Faur, president of RightPoint Communications Inc., has been
on the front lines of controversies ranging from environmental spills and cleanups to industrial fatalities to allegations of animal abuse at marine theme parks. He is known for keeping a cool head, getting people from many walks of life to talk together, and helping people learn how to explore each other’s concerns so they can find mutually agreeable solutions to problems they face. Faur moved to Phoenix in late 2002 to head the communications staff of Phelps Dodge Corp., a copper-mining company acquired in 2007 by Freeport-McMoRan Copper & Gold Inc. As vice president-corporate communications, he was responsible for all the company’s internal and external communications programs. He designed and implemented a community relations and communications model now replicated in several communities in which the company is pursuing environmental remediation projects. While the issues are controversial, the company has been able to build bases of support and has kept strong, results-oriented dialogues in place.
Additional Resources:
- McDonald’s Corporate Responsibility homepage
- Tyson Foods Hunger Relief Homepage – Recent News Releases
- Peter Faur’s Common Ground Blog Post on this webinar
The data is in!
- Diversity is a source of competitive advantage
- Diverse teams arrive at better, more innovative solutions than monolithic teams
- Diversity is not the same as affirmative action or any other government mandated equality program – it’s better
- Diversity makes common, moral and good business sense
You are a believer. Great.
But while your energy and enthusiasm on the topic of diversity are required, they are not sufficient. You need a rock solid communication plan and the know-how to execute it in order for diversity to take root and stay rooted in the fabric of how the company you work for does business.
What You Will Learn:
1. Explaining the business case
2. Reinforcing the values and visions of the diversity effort
3. Identifying the WIIFM (what’s in it for me) for employees
4. Defining diversity
5. Communicating expectations
6. Demonstrating ongoing commitment
Instructor:
Jacqueline M. Welch is Vice President, Employee and Organizational Effectiveness for Rock-Tenn Company, a $2.2 billion Norcross, Georgia headquartered manufacturer of packaging products, merchandising displays and recycled paperboard. Rock-Tenn Company operates more than 90 facilities throughout the United States, Argentina, Canada, Mexico and Chile.
As Vice President of Employee and Organizational Effectiveness, Jacqui is responsible for talent acquisition, performance management, career development, learning and development, succession planning, organization development, employee relations, compliance, union relationships, corporate communications, and workplace practices such as corporate citizenship and diversity for a workforce of 10,000 employees. Jacqui reports directly to the CEO and is an officer of the company.
Jacqui’s expertise is in developing, implementing and institutionalizing people programs, practices and policies that support business objectives and optimize organizational culture. This includes developing customer-focused business strategy for the human resource function and building line capacity to manage the people asset.
Who should register:
- Communications, HR, public relations and managers and supervisors who want to help take their organization’s diversity program to the next level
We’ve all heard the news: Forget flash (or even Flash). To attract and hold prospects to your website, you need content that meets the needs, values and expectations of your market. Great content draws visitors, attracts links, and builds your organization’s reputation for service and expertise. In short, content is king. But where will your content come from? How will you find it? How will you shape it? And how will you write it for maximum impact — and search engine visibility? Crafting Killer Web Content will show you how.
Learning Topics
In one convenient, 75-minute crash course, you will acquire the practical skills you need to:
- Uncover the hidden know-how within your organization
- Solicit cooperation from the crucial product and service people closest to your customers
- Create keyword-saturated Web glossaries in mere hours
- Select the best content options for your pages
- Craft effective, traffic-building blogs
- Incorporate keyword strategies into your writing
- Develop compelling case studies you can use on your website, collateral packages, press kits and more
Other value adds:
- Debunking the myth about writing long
- Why word-specificity is your friend
- Why testimonials and where they should go
- How to write skimmable sub-heads that tell the story
- Guarantees that guarantee believability
- What readers expect from marketing blog
Instructor:
Jonathan Kranz is the author of Writing Copy for Dummies and a marketing/PR writer serving consumer and B2B clients in high-tech, healthcare, banking, insurance, education, financial services and other industries. His clients include Boston Private Bank & Trust, Dell Computers, IBM, Liberty Mutual, Pitney Bowes and many others. He is a regular contributor to leading marketing publications such as MarketingProfs.com, RainToday.com, DIRECT magazine, DM News and the Harvard Management Communications Letter. Jonathan has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University, and offers in-house marketing writing seminars to corporate clients.
There’s too much silliness, noise, and crap coming at you, and you want a shut-off valve. You want to make more of a difference, working on only what truly matters. Right?
There’s too much information to manage and too many key messages for people to focus on, right?
Then you don’t want to miss this teleseminar! Best-selling author Bill Jensen will share tips, tools, and practices from two of his most recent books, The Simplicity Survival Handbook: 32 Ways to Do Less and Accomplish More and What Is Your Life’s Work? And he’ll tailor all those tips for communicators trying to break through the clutter and get their messages heard and acted upon.
What You Will Learn:
- Practical tips for doing less because you’re working smarter.
- Tips for educating your teammates and senior executive clients.
- Feeling jazzed that you have a lot more control over morebetterfaster than you thought you did!
Real World Questions That Will be Answered:
- Do your 3×5 rules apply to letters sent by mail?
- On the Communitelligence Communication Leadership blog, you and Bill Boyd have been really banging heads over the issue of whose the culprit in the information overload problem. You are really charging a big part of the problem to communicators. What are the biggest mistakes you think communicators are making?
- How long should an e-newsletter be, and any advice on format?
- OK Bill, it’s easy to say do less of what doesn’t really matter, but how do I actually decide what are those things?
- How do you feel about email where the message is entirely in the subject line?
Practical Advice For:
- Dealing with bosses and who just don’t get it.
- Deleting 75% of your emails.
- Composing emails, messages and deliverables that won’t get deleted!
- Getting more out of fewer meetings.
- Doing less to get the budgets you need and much more.
Testimonial:
- “Relevant topic; simple presentation of concepts; actionable tips and tools; down-to-earth presentation style (“one of us”)”
- “I already sent an e-mail this afternoon with the improved subject line format! Makes great sense. Excellent seminar all around — Look forward to more in the future.”
Instructor:
Harvard Business Review , CNBC and Fast Company have called Bill Jensen today’s foremost expert on work complexity and cutting through clutter to what really matters. The Conference Board designed an entire conference around his work.He has spent the past decade studying business’s ability to design work. (Much of what he has found horrifies him.)
He is an internationally-acclaimed author and speaker who is known for provocative ideas, extremely useful content, and his passion for making it easier for managers and employees to work smarter and accomplish extraordinary feats.
The common thread in every Jensen presentation is that your biggest competition is not “out there” — in today’s cluttered and morebetterfaster business environments, you are competing for everyone’s time and attention!
His first book, Simplicity, has been hailed as a “breakthrough in the design of communication and understanding,” and was the Number 5 Leadership/Management book on Amazon in 2000. His next best-sellers were Work 2.0, and Simplicity Survival Handbook: 32 Ways to Do Less and Accomplish More.
His latest book, What is Your Life’s Work?, captures the intimate exchanges between mothers and daughters, fathers and sons, and caring teammates, all talking about what matters at work, and in life.
Bill has over 25 years of experience in communication and change consulting. He holds degrees in Communication Design and Organizational Development. He’s CEO of The Jensen Group, whose mission is: To make it easier to get stuff done. Among the Jensen Group’s clients are Bank of America, Merck, Pfizer, Duracell, NASA, The Royal Bank, The World Bank, Walt Disney World, American Express, the US Navy SEALS, the government of Ontario, Singapore Institute of Management, Guangzhou China Development District, and the Swedish Post Office.
Bill’s personal life fantasy is to bicycle around the globe via breweries.
Reduce waste, cut costs and reduce environmental impact, increase employee engagement and retention, bolster your brand … what’s not to like about infusing green and sustainability into your organization?
And so it is no wonder that companies, large and small across all industries, are launching and supporting employee green teams to add arms and legs to green and responsibility goals. But, as this webinar underscores, green teams and social innovation do not just sprout and blossom without coordination, recognition, communications and a basket full of other good practices.
Whether you are just thinking about launching an employee green team, or you would like to ratchet yours up to the next level, learn the latest strategies from our three experts with a wealth of what works, and what doesn’t.
What You Will Learn:
- Building and communicating the business case for green teams
- How to grow green teams without dampening the grass-roots passion that they started with
- Big picture overview of some best practices from other leading companies, including Bloomberg, EMC, Ingersol Rand and Genentech
- How to create unique recognition and training programs (specific to your corporate culture)
- How to connect green teams to customers and communities
- What are some pitfalls to watch out for?
- How should you measure success?
Learn how the eBay Green Team, started by a small group of employees, has grown to more than 2,400 eBay employeees in 23 countries and 225,000 eBay buyers and sellers. The program was awarded “Best Employee Engagement Strategy” by the 2010 Social Innovation Awards.
Presenters:
Krista Van Tassel: As the newest member of the Wells Fargo Environmental Affairs team, Krista supports our many Green Teams, who promote environmental innovation and educate team members about their role in supporting our sustainability efforts. Before coming to Wells Fargo, Krista earned her MBA in International Business at Georgetown University. She’s also worked in a variety of sustainability and marketing positions in both the nonprofit (Net Impact) and for-profit (Sun Microsystems) worlds, and served as the Cupertino Campus Chair for Hewlett-Packard’s 2002 Charitable Giving Campaign. In her oh-so precious free time, she enjoys running, reading and volunteering.
JD Norton has been with eBay for ten years and spent most of that time not only making it a great place to work for eBay employees, but also making sure eBay is a good corporate citizen in the communities in which they operate. He is currently heads Community Engagement for the eBay Green Team, where he leads a global employee Green Team of over 2500 employees spread out across 25+ office locations worldwide, as well as 300,000+ eBay community members who have also taken the green pledge.
Deborah Fleischer is President of Green Impact, a strategic sustainability consulting practice that helps socially responsible companies and NGOs transform a commitment to sustainability into action. She is a LEED AP with over 20-years of direct experience working with businesses, governmental agencies and non-profits on environmental and sustainability challenges. Her expertise focuses on strategy, engagement and communications. She is the author of Green Teams: Engaging Employees in Sustainability and is a regular contributor to GreenBiz.com, where she has blogged extensively on best practices for engaging employees. Her recent clients include the University of California San Francisco, Plantronics, Business Social Compliance Initiative (BSCI), Sonoma Open Space District and the Sonoma Land Trust. You can follow her occasional tweets at @GreenImpact, join her Facebook page or check out her blog Shades of Green.
“Good ideas for reinvigorating our team and expanding our reach internally and externally.” … Webinar testimonial
If you are like most communicators, you know that text alone is just not enough—today’s employees not only want to see their leaders on video, but want to be seen themselves. YouTube, Vimeo and FaceTime are teaching your employees how powerful video is, and learning about video in their non-work life makes them want to do more with it at work.
Creating meaningful business communications is not the same as recording cute dog tricks. Your employees need to know what works, and what doesn’t. And more importantly, you and your company need to be ready for: increased demand on your IT networks; the need to put policies and procedures in place and the importance of providing training to help them get it right.
In this series you will hear top practitioners talk about how they’ve put a new generation of digital video tools to work in their organization to inspire, lead and train employees; to cultivate employee engagement by putting the right tools in the hands of employees themselves; and to integrate external and internal communications for the kind of results one can only get with truly aligned communications. We’ve found practioners from leading companies to share specifics on what works across categories including internal communications, marketing, PR, social media and human resources.
What You Will Learn:
- How leading companies use employee created video: when, where, and how
- What the IT and regulatory issues are that you need to be most concerned about
- How leaders train and manage employees who are contributing video
- How video can be better integrated with intranets and social media
- The three most important things to AVOID with employee generated content.
- AND most importantly, what kinds of good results happen when you get it right.
Presented by:
Ronna Lichtenberg is co-founder and CEO, Videotrope. Prior to her entrepreneurial career, Ronna had a long-tenured career contributing to strategic planning and marketing initiatives at Prudential and Prudential Securities. During her tenure, she was the first woman named to Prudential Securities Operating Council. As a superior communicator and strategic consultant, Ronna’s experience incorporates wide-ranging personal experience as a communicator, including former contributing editor of “O”, the Oprah magazine and regular appearances as a workplace expert on national TV. She has published three books in ten languages (to rave reviews) and has a decade of experience as a keynote speaker with Fortune 500 companies and helping small to large businesses successfully execute business development imperatives and strategic initiatives.
Dave Williams has been working at ESPN since 2000. Prior to joining the corporate communication team he worked with ESPN’s production operations team on all of ESPN’s studio shows including SportsCenter, Sunday NFL Countdown, and Baseball Tonight. As a senior internal communication specialist, Williams brings his vast videography, digital editing, writing, and production experience to the internal communication team. He ensures that the multi-media aspects of the organization’s internal communication strategy are of the same high-quality production techniques that ESPN employees are accustomed to seeing on their external programming.
Deirdré Straughan is a Technical Content specialist for Solaris Product Management at Oracle. In this position she produces and/or manages production of technical content (video, white papers, web pages) about key Solaris technologies including storage, networking, and installation. Examples of my video work can be seen here (look for the items with my name in the description). In this position she produces and/or manages production of technical content (video, white papers, web pages) about key Solaris technologies including storage, networking, and installation. Examples of my video work can be seen here (look for the items with my name in the description). Deirdré has been communicating online since 1982. Her experience managing and communicating with online communities dates back to 1993, when she began interacting with Incat/Adaptec/Roxio customers via CompuServe, the Usenet, and listserv. She also wrote, edited and managed a stable of newsletters with 140,000 subscribers, and managed websites and online strategy for Adaptec/Roxio.
Forward-thinking marketing and public relations executives are using the power of podcasting to communicate directly with their key audiences via the Net. Find out what podcasts are and how you can put them to work for your organization. This webinar, led by the producer and host of the popular podcast On the Record…Online, will take you through the process in five easy steps, to arm you with the knowledge you need to evaluate and decide how to integrate this effective, efficient channel into your marketing or communications program.
Learning Topics:
- The ABCs of Podcasting: what podcasts are and where they came from, how to use them, popular formats and lengths, how to measure and monitor them, and more
- Getting started: the equipment you’ll need, where to find freeware and commercial podcasting software, and troubleshooting staples
- Production tips: how to conduct and record live and phone interviews, what freeware to use to edit your podcast, and how to find podcasts through directories and search engines
- Business case studies: Hear excerpts from leading business podcasts, and learn how Disney and IBM use podcasts to promote events and thought leadership
- Marketing your podcast: Get a primer on RSS-enabling and uploading your podcast, learn how to launch a blog to distribute your podcast, and get valuable leads on how to promote your feed.
Instructor:
Eric Schwartzman is managing director of Schwartzman & Associates, a boutique public relations firm based in Los Angeles that specializes in helping organizations integrate the Web into their marketing and public relations programs. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, marketing communications software tools and services.
A recognized expert in the field of new media marketing communications, Eric has presented at numerous conferences and seminars and has appeared at many colleges and universities. He is regularly quoted in articles on podcasting, blogging and new media in publications such as Advertising Age, PR Week, Podcasting News, Econtent, PR News and Media Relations Insider. He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer. His podcast On the Record… Online features discussions with leading journalists about how they use technology to cover the news.
Testimonials:
- “Eric makes it easy to understand how to use podcasts to communicate to your key audiences.” Ava Gutierrez, media relations director, County of Los Angeles
- “Just the right amount of information — not too technical and applicable specifically for creating a podcast campaign.” Sarah Prinster, director of marketing, Savi Technology
- “… a must for any marketing or PR exec who wants to get up to speed with podcasting.” Sally Falkow, APRP, Expansion Plus
When the exec or the client is stuck on newsletters, cool new technologies, or sending e-mails and memos, get them refocused on strategy. Quit being an order taker, and start doling out more value to your execs and clients by using questions and a little psychology to drive strategic thinking. Now more than ever communicators must be courageous and add value. Tight Q&A, skilled facilitation approaches and more enable the communicator.
What You Will Learn:
- Use questions effectively to drive strategic thinking
- Enable client or exec “discovery” of the right approach
- Use planning and flexible facilitation to create planning meeting that achieve goals and bring ‘em back for more impact
Questions that will be answered
- How do I tell my exec their idea is a bad one?
- How do I get my client refocused on the right stuff?
- What do I do when my exec high-jacks my planning meeting?
- What do I do when we stray off agenda at a strategic planning session?
Presented by:
Stacy Wilson, ABC, is president of Eloquor Consulting, Inc., in Lakewood, Colorado. Stacy has more than 22 years of experience and has been completely focused on internal communication and organizational development since the mid 90’s. Her firm helps organizations communicate more effectively with employees, using internal communication as a lever to positively impact the bottom line.
Eloquor serves a broad array of industries with a full complement of internal communication services. Stacy and her team primarily focus on: Intranet, portal and social technology governance and usability; Change communication; Strategic internal and HR communication; Internal brand integration; Leader communication training and other OD assignments.
The firm’s sweet spots are technology-related assignments, such as portal governance and usability, and change communication, such as major systems changes. Clients include ConocoPhillips, MTS Systems, Tyco Electronics, IHS, the IRS, a Fortune 35 healthcare company, a Fortune 150 defense contractor and a Fortune 50 financial services company. Stacy is a past IABC international board member and recently chaired the 2008 IABC Southern Region Conference. She is also a member of the Council of Communication Management and the Society of HR Management.
We all live in glass houses. Reputation failure is no longer a threat that looms large for companies only in high-risk industries and activities. It has become an all-too-familiar scenario for all companies in all corners of the world. A Weber Shandwick proprietary analysis revealed that over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries.Over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries. The corporate reputation “stumble rate” continues to rise. Recent corporate crises have demonstrated that a company’s reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed financial disclosure all have the power to instantly tarnish a respected reputation. However, the well managed and reputation-conscious company does not need to stand defenseless when faced with a damaged reputation. This web conference will identifiy and describe the actions companies and their leaders can take to safeguard their corporate reputations, and rebuild their reputations and restore their good names after a crisis. Read Q&A with Dr. Gaines-Ross.
What You Will Learn:
- Why reputation is more fragile than ever,and why it matters to a company’s valuation, well-being, and permission to exist
- What triggers reputation loss and why are so many companies struggling with tarnished reputations?
- What can a company do to safeguard its reputation from loss?
- What are the most important steps in recovering reputation
- What role should leaders, communication, marketing and PR professionals play in reputation recovery and sustainability
Why you should purchase:
Media coverage of reputation alone has increased 108 percent over the past five years. Reputation management is now considered a legitimate body of knowledge, with a number of emerging new disciplines, including reputation recovery. Also, the sheer number and severity of corporate falls from grace in the last few years — coupled with the emergence of revolutionary ways of transmitting information, influential micro-constituencies and widespread mistrust of business — have magnified the need for a viable framework for the repair and recovery of damaged company reputations.
Presented by:
Dr. Gaines-Ross is one of the world’s most widely recognized experts on CEO reputation — how CEO reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on corporate reputation and performance. She developed Weber Shandwick’s first global corporate reputation study — “Safeguarding Reputation™,” which identifies strategies for sustaining and recovering corporate reputation. Dr. Gaines-Ross is the author of CEO Capital: A Guide to Building CEO Reputation and Company Success (John Wiley & Sons, 2003) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (www.corporatereputation12steps.com, John Wiley & Sons, 2008).
Before joining Weber Shandwick, Dr. Gaines-Ross was Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and Marketing & Communications Director at Fortune. At Fortune, she initiated several groundbreaking research programs including “Leveraging Corporate Equity” and “Brands at the Crossroads.” She is also widely recognized for her strategic insights into and analysis of Fortune’s Most Admired Companies Survey. Dr. Gaines-Ross was a 1995 winner of Time Inc.’s President’s Award. She is also the co-author of FORTUNE Cookies: Management Wit and Wisdom, which was published by Vintage Books.
Dr. Gaines-Ross’ work has been featured in the Financial Times, The Times (London), The Wall Street Journal, The New York Times, The Economist, Fortune, BusinessWeek, Wired, Advertising Age, PRWeek, Forbes, The Christian Science Monitor, USA Today, Chief Executive, Business 2.0, Across the Board and in many other publications around the world. She has also appeared on CNN and CNBC.
Dr. Gaines-Ross is a frequent public speaker on CEO and corporate reputation management. She has lectured at The Anderson Graduate School of Management at UCLA, USC, Wharton School of Business, New York University and Columbia University. Dr. Gaines-Ross was also a speaker at the 2003 World Economic Forum Governor’s Meeting. She is a member of Ethical Corporation’s Advisory Board, serves on the Executive Advisory Panel of Corporate Reputation Review and was inducted into the Academy of Women Achievers of the YWCA of the City of New York. Dr. Gaines-Ross has been named one of the “100 Most Influential People in Business Ethics for 2007” by Ethisphere Magazine.
Dr. Gaines-Ross created http://www.reputationRx.com, the Web site devoted exclusively to reputation news and information, and her blog can be found at http://www.reputationXchange.com.
Who should purchase:
- Corporate communications, marketing and public relations professionals Executives at all levels and areas of the company who need to understand the new “stumble-rate” of corporate reputations, and be prepared with a realistic roadmap to reputation recovery that can stabilize and regenerate a company’s most competitive asset.
So often communicators surrender to time and budget challenges jumping into tactics or solutions without ever conducting a complete communications assessment. But without a baseline, it is nearly impossible to measure the success of ones efforts. It is also more challenging to demonstrate ones strategic abilities. Thus, communicators cannot afford to not conduct a complete communications assessment.
What You Will Learn:
- Why it is crucial for communicators to take time out to conduct a communications assessment and understand business needs.
- What formal and informal communications assessment tools/tactics will support your time and budget.
- How much time and budget is required to support formal and informal communications assessment tools/tactics.
- How to effectively communicate your assessment findings.
- How to leverage your findings to create a solid communication strategy and plan.
- What lessons can be learned from real world communications assessments conducted for NEC, Adidas-Solomon, UOP, ServiceMaster and other leading organizations.
Who Should Attend
This session is perfect for any level of experience, from those who are just starting in the field or those who have never conducted an assessment, to seasoned communication veterans.The seminar is designed for communication professionals who want to take their programs to the next level or arm themselves to move from tactician to strategic planner. Size of organization does not matter. It is especially suitable for individuals in:
- Internal and Corporate Communications
- Public relations
- Media Relations
- Public Affairs
- Marketing
- Small and mid-sized business leaders
- Corporate executives who are new to communication and measurement
Presented by:
Julie Baron is Principal of COMMUNICATION WORKS. She has over 18 years of communications experience. Julie is a resourceful communications strategist with demonstrated ability to work internally within the organization, as well as externally within the community. Her functional expertise includes executive/employee communications, speech writing, cultural awareness and marketing communications.With a proven track record of positively impacting financial and operating results through communication, Julie’s client list includes Abbott, adidas-Salomon, HUB International, National Association of Realtors, Revell, and Pepsi Americas. Prior to opening the doors of COMMUNICATION WORKS, Julie held senior level communications positions for NEC Technologies, Inc. and Motorola, Inc. She also has agency experience.Julie has published several communication and training articles and has lectured on communications topics including CEO communication, culture development, global communication and internal marketing. She’s been recognized for her leadership abilities, team focus, creative strategy, execution and effective working relationships.An active member of the International Association of Business Communicators (IABC), Julie has held many volunteer leadership positions including president of the IABC/Chicago chapter, the association’s second largest chapter worldwide. Julie graduated from Northwestern University in Evanston, Illinois, with a master’s degree in communications. She holds a bachelor’s degree in broadcasting from SUNY Buffalo.
Sean Williams is the owner of Communication AMMO, Inc. He helps leaders improve their communication skills, build strategic communication plans, strengthen internal communication capabilities and effectively measure the results. His clients include the Federal Reserve Bank of Cleveland and KeyBank. Follow him on Twitter at @CommAMMO.
Most recently, Williams was vice president of Corporate Communications for a financial institution, leading the internal communication, and internal and external public relations measurement and evaluation functions during the height of the financial crisis.
Previously, he was manager of Editorial Services for The Goodyear Tire and Rubber Company, responsible for internal communication and video production, photography and event production management. While at Goodyear, Williams lead the team rebuilding the corporate intranet, using editorial content from around the world. He also served as the primary internal communication consultant to the company’s senior leadership and produced videos and still photography for a variety of external and internal constituencies.
Susan D’Alexander, ABC, is Senior Communications Consultant at Motorola Global Communications. Susan has a 25-year career with Motorola with more than 18 years experience in communication management, including corporate, HR, marketing and corporate social responsibility communications. Susan is a member of the International Association of Business Communicators (IABC) earning an accredited business communicator (ABC) certification in 2008. She holds a Bachelor of Science degree from Western Illinois University and a MBA from Roosevelt University, Chicago, Illinois.
Alex Vass has been a communicator, telling stories and creating messages, all of his working life. He is presently a communications advisor with the Royal Canadian Mounted Police responsible for internal and external communications for the Codiac Regional RCMP detachment based in Moncton, New Brunswick. He along with his fellow RCMP communications colleagues in New Brunswick recognized the need for a
communications audit to demonstrate to senior management the value communications has within the organization and how communications must become part of the organization’s core business. The RCMP in New Brunswick is now on a path towards doing just that. Prior to joining the RCMP in 2005, Alex spent over 25 years as a journalist in Atlantic Canada, 16 years of which was as a reporter with the CTV television
network.
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Whether explicit or not, all corporate communication has an underlying goal of persuading an audience to do something, i.e., like you, trust you, embrace a scary change, buy your product or service, etc.
Even if you buy this logic, you probably aren’t yet persuaded that you need to purchase this webinar on moving an audience to action. Why? Because facts and data alone do not convince audiences; they have to desire to act. That’s where rhetoric, the study of understanding, discovering and developing arguments for particular situations, comes in. It behooves all of us in business, especially those in corporate communications, to know and use the essential time-tested secrets for changing an audience’s mood, mind and willingness to act.
Don’t miss this chance to learn from rhetoric expert and author of Thank You For Arguing, Jay Heinrichs, who has been described as a cross between Cicero and David Letterman. During this pithy and entertaining webinar, Jay will teach us the most practical tips and tools to master the art of persuasion, whether when speaking or writing, using sources as diverse as Aristotle, Lincoln and Homer Simpson. Whether you work in marketing, sales, public relations, internal communications or executive leadership, this webinar is for you. Are you persuaded yet?
“The Pivot concept was the best idea. Thanks for putting these together – you offer a valuable product at affordable prices.”
What You Will Learn:
- First, the 3-step strategy for getting the audience the mood and moving it toward action
- Ethos, pathos or logos … which persuades best, when?
- What’s the best medium for your message?
- A simple strategy to get an argument unstuck
- Aristotle’s three traits of credible leadership
- A “tool kit” of rhetorical tactics, from the Pivot to the Reluctant Conclusion
Who Should Attend
This webinar is designed for everyone who would like to win audiences and move them to action by understanding the power of rhetoric. It is especially suitable for:
- Corporate communicators, marketers, adverting execs, HR, sales, writers and editors, teachers, students and politicians.
Presented by:
Jay Heinrichs “brings the art of persuasion to the masters of manipulation,” according to Bloomberg Businessweek. After 25 years as a journalist and publishing executive, Jay dedicated himself to studying persuasion full-time, researching ancient and modern rhetoric and linguistics, interviewing rhetoricians around the country, and studying modern neuroscience. Combining rhetoric with marketing techniques, he teaches some of the most powerful tools of persuasion, ranging from “Ethos C4” to the “Eddie Haskell Ploy.” Jay’s book, Thank You for Arguing, is published in six languages and bought in bulk by corporations, high school AP English programs, and college rhetoric departments. Jay is also the author of Word Hero, a fun guide to becoming a better writer and speaker. You can learn more atjayheinrichs.com.
Proving the value of public relations continues to be one of the profession’s most vexing challenges. Mark Weiner, CEO of PRIME Research in North America, and John Gilfeather, President of the Marketing Research Council, share their experiences in helping some of the world’s most admired companies and brands, including Procter & Gamble, ATT, GE and more. In addition, the two provide the tools you can use now to demonstrate and generate a positive return on your PR.
What You Will Learn:
- Three keys to optimizing objectives-setting
- How to conduct an “Executive Audit,” a proven approach to uncovering the often secret PR value system within your own organization
- How to establish credible measurement systems for reputation and other key outcomes
- The three established criteria for generating a positive return on your investment in PR with case studies from GE, Miller Brewing and TXU
Additional questions that will be answered:
- What is a reasonable budget to conduct a credible measurement program?
- What is the risk-free approach to setting objectives?
- How do I minimize the risk of evaluating our PR?
- What can I do now to begin generating a positive return on investment?
Presented by:
Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world’s largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” published by John Wiley & Sons.
Prior to PRIME, Mark Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts. Prior to joining Ketchum, Weiner was the CEO and president of Delahaye, a global public relations research and consulting firm.
Weiner is a member of the PRSA, IABC and the Institute for Public Relations for whom he served as Trustee and Chairman of the Research and Measurement Commission. He is an editorial advisory board member of PRSA’s Strategist and PR News. A frequent provider of provocative public relations content, Weiner is a recurring conference speaker at international and domestic events, and a prolific author, having published more than one hundred articles.
John Gilfeather is an expert in corporate reputation measurement, public affairs research and B2B marketing. He was Managing Partner at Yankelovich and was responsible for all the custom research of the firm. After 30 years at Yankelovich, he joined Roper Starch Worldwide where he was Vice Chairman and head of Roper Public Affairs and Media. For the past 2+ years, he was Executive Vice President in charge of Stakeholder Management research for TNS in the North America.
Mr. Gilfeather conducted groundbreaking research in corporate reputation for Time Magazine on the 1970s, for Brouillard Communications in the 1980’s and for Fortune Magazine in the 1990s. In the current decade, he created the Roper Corporate Reputation Scorecard and the TNS Corporate Social Responsibility Report Card. He is a frequent speaker on reputation matters for the PR Leadership Forum, the CCI Leaders Forum, PR News seminars, the Fortune Corporate Marketing Forum and the Fortune Global Marketing Forum.
Mr. Gilfeather is a Past Chair of the Council of American Survey Research Organizations (CASRO) and served on it Board for nine years. He is a founding member of the Institute for Public Relations’ Commission on Measurement and Evaluation. Currently, he is President of the Marketing Research Council.
Brand champions are internal and external story tellers who spread the brand vision, brand values and cultivate the brand in an organization. Every organization needs committed and passionate brand champions. Be it your employees, investors, customers, or other key influencers, true advocates for your brand affect the corporate bottom-line and are critical to maintaining strong brand equity.
What You Will Learn:
- Why does branding matter, and how does it translate to profitability?
- What are the world’s most powerful brands, and what are they doing consistently right
- Does your brand really speak to all stakeholders? How is stakeholder value measured and valued?
- What are the best practices for building powerful brands?
What Do Your Customers Think About Your Company? (And Are They Right?)
A company’s image is perhaps its most powerful marketing asset. On the cutting edge of corporate strategy, image is essential for positioning a company for maximum growth. When finely honed and used correctly, corporate “image” can influence consumer choices, build brands, pre-sell products and services, and add value to a company in the minds of its public.
Case studies and best-practice examples: Jim Gregory, noted brand expert, will moderate this discussion and delve into Dell Computer and JetBlue Airways corporate case studies that will look at different stakeholders and how they can positively affect your brand.
Presented by:
Jim Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm based in Stamford, Connecticut with offices in New York, New York and Tokyo, Japan.
With 30 years of experience in advertising and branding, Jim is a leading expert on brand management and credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation’s financial performance.
Among the tools Jim has developed is the Corporate Branding Index® (CBI) – a research vehicle that has continuously tracked the reputation and financial performance of over 1200 publicly traded companies in 47 industries since 1990. CoreBrand uses the CBI to help clients understand how their brand compares with industry peers and determine how communications can impact corporate reputation and financial performance – including stock price and revenue growth.
Jim is a brand council member for both Bristol-Myers Squibb and New York Stock Exchange. He is a frequent speaker on the financial benefits of advertising and brand management for The Wall Street Journal as well as BusinessWeek.
Jim has written four books on creating value with brands, Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders and The Best of Branding. His latest white paper, Driving Brand Equity and Accountability, was sponsored by Barron’s and published by the Association of National Advertisers. Jim may be reached directly at 203.564.2439 or by email.
Bob Pearson serves as vice president of communities and conversations for Dell. As a member of Dell’s Communications team, he is responsible for digital media activities, ranging from customer resolution to management of IdeaStorm, Direct2Dell, StudioDell and other digital initiatives. His teams are also responsible for corporate media, public affairs, internal communications and the Office of the Chairman communications.
Before joining Dell, Mr. Pearson worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee. Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm’s global healthcare practice. He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales. He has more than 20 years experience in executive corporate communications and public relations.
As Brand Manager for JetBlue Airways Kim Ruvolo manages both internal and external brand strategy, including all brand communications, product and brand building, customer and crewmember experience, and delivering JetBlue’s brand promise to “Bring Humanity Back to Air Travel”. Her recent projects include the internal launch of Happy Jetting, JetBlue’s most recent advertising campaign; creating and re-focusing ShopBlue—JetBlue’s online retail store; reevaluating and redesigning the current uniform program; and executing JetBlue’s industry-leading Customer Bill of Rights.
Prior to being employed at JetBlue, Kim worked at Denver-based Frontier Airlines for five years where she spent most of her time re-branding the airline—a project that increased Frontier’s brand awareness from 47 to 89 percent in the Denver area. Kim attributes her knowledge of good customer service and understanding of airline operations to her first-years in the airline industry as a reservations agent.