PR & Marketing Is Changing – Are You? Online PR provides the means to reach target audiences directly, with or without participation of the news media. Internet marketers have been doing that for years, but public relations professionals have been slow to get on board. No PR professional can afford to ignore online PR or outsource it to specialists; it is an essential part of the skill set all PR professionals must have. It’s as fundamental as writing, pitching and building relationships.
So, what must you know to thrive in this ever-changing online environment? If you’re like most public relations pros, you need a broader knowledgebase, greater online skills – and perhaps, a new mindset. PR pros are doing a better job with social media than keyword research and SEO, which much change. To define online PR simply as social media is short-sighted and will lead PR pros astray. This jam-packed webinar will give you a critical understanding of the basic online PR skills you need to master fast, for the sake of your clients, employers and your career.
Learning Topics:
- When SEO meets PR: how to write effectively for sites, releases, articles and newsletters
- When PR meets social media: which sites, what to monitor, and how do you know it’s working?
- How keyword research for Online PR differs from online advertising
- Online PR best practices for your website
- Optimizing online press releases—what’s most effective now
What You Will Learn:
- 4 results-driven SEO techniques for online PR
- A 10-minute keyword research method that always yields insights
- The right and wrong role websites play with Online PR
- 3 proven ways to write copy for both humans and search engines
- Traditional vs. online releases: the real data may surprise you
- An overlooked yet powerful method to gain consistent web site traffic
- The Online PR Social Media blueprint: it’s not what you think
- Buzz and reputation monitoring: recommended tools and tactics.
Presented by:
Jim Bowman has broad experience in all functional areas of public relations and corporate communications, with an emphasis on media relations. As Vice President of Corporate Communications for Nokia Inc., he was part of the global team that established Nokia as one of the world’s top 10 brands. Jim’s strategies and creative thinking have helped build the brands and images of some of the world’s most respected companies and get small companies known. As owner and President of J. R. Bowman and Associates, LLC, Jim now concentrates on serving small-to-medium-size businesses. Jim’s ability to diagnose PR problems and suggest solutions earned him the name, “The PR Doc®” among his associates. He has launched http://www.theprdoc.com to help small agencies and individual public relations practitioners get affordable access to PR tools and expert help from senior practitioners. Jim was recognized by his peers with election to the Arthur W. Page Society, a selected-membership organization of senior public relations executives, and appointment to the client advisory board of the Council of Public Relations Firms.
Mike Moran, is author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes marketing columns for Internet Evolution and Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.
Marc Harty is CEO of MainTopic Media, Inc., a strategically focused, values-driven, marketing consultancy and training company. Ever the entrepreneur, Marc has owned an ad agency, a web development firm, and a search marketing firm. A marketing strategist with over two decades of distinguished service, Marc has won over 200 local, national and International awards, including two Clio’s and “Best Of Show” from The Dallas Ad League. Marc speaks regularly on Online PR, Thought Leadership, Social Marketing and Internet Business Transformation. His true passion? Developing proven marketing programs that can help anyone get the visibility and results to successfully manifest their life purpose.
The profession of corporate communications is steeped with tradition. Though there are many new channels, we tend to use them to say the same old things. Employees have a multitude of ways to express themselves after hours, but at work, they tend to have much less voice. This imbalance leaves the unstated impression that all the important communications is done by the professionals.
Heather Rim, vice president of global corporate communications at Avery Dennison, and her team continually look for ways to expand employee voice and make communications fresh and fun. Blending simple ideas with the power of communication networks, her team is shaking up old ideas about what traditional communications looks like, includes and accomplishes. In this special webinar, she will show some of the unique Avery Dennison communication programs that are winning high marks from employees and leadership – and would be worth considering for your organization.
What you will learn:
- Starting with the philosophy – corporate communications should never be boring
- Behind “The Beat,” a global employee sounding board that just keeps growing
- Just launched: an intranet built on Google
- How a CEO video blog is sparking unexpected impact
- Blending formal and informal communications – Letting employees tell their own stories
- Less is more when it comes to social media policy
Presented by:
Heather Rim is vice president of Global Corporate Communications for Avery Dennison Corporation. She was named to her current position in January 2011. Heather joined Avery Dennison in 2010 as senior director, Internal Communications.
Heather is responsible for the strategic direction and management of all aspects of corporate communications for Avery Dennison including employee communications, corporate brand management, crisis communications, social media and digital communications, corporate media relations, and corporate philanthropy.
Before joining Avery Dennison, Heather held the position of vice president, Communications for the Disney ABC Television Group, where she designed and implemented global communications strategies to inform and engage employees across Disney’s entertainment and news television properties. Previously, she progressed through Corporate Communications, Marketing and Investor Relations roles at companies including WellPoint, Countrywide and KPMG.
Heather received a master’s degree in communications management from the University of Southern California and a bachelor’s degree in marketing from Azusa Pacific University. She serves on the boards of the United Way of Greater Los Angeles and the Pasadena Symphony, and is a member of the Arthur Page Society.
Kristin Wong serves as the lead for all corporate internal communications programs and channels. She drives efforts to ensure the company’s employer brand is activated throughout key employee touch points including the enterprise portal, global employee ambassador team, values and ethics programs, and corporate town halls.
Prior to joining the company, Kristin worked for The Walt Disney Company where she assisted in the development of internal communications programs for Disney’s ABC television business. She received a master’s degree in communication management from the University of Southern California and also holds a bachelor’s degree in media studies from Pomona College of the Claremont Colleges. Outside of work, Kristin is a blogger and pop culture junkie who’s passionate about the technology trends that will shape our digital future.
Are you tired of struggling to get—and keep—people’s attention and convince them to take action?
You can improve your ability to connect with and influence others by learning how our brain works and applying some simple techniques based in neuroscience.
Forget about right brain/left brain, an archaic concept. Instead, the “social brain” drives our thinking and our actions.
This session will briefly cover basic neuroscience principles geared toward non-scientists. We’ll then focus on how you can apply those principles to help yourself and others think better and perform at higher levels. By taking these actions, you can improve your influencing skills and actions.
Learn how to:
- Increase your self-awareness to improve your ability to influence
- Design the best environment for influencing
- Speak and write with intent to make better connections with others
- Make your messages more compelling and memorable
- Listen more effectively
- Slow down and quiet the brain to tap into the unconscious and speed up gaining insights and influencing
- Ask powerful thinking questions that increase focus and gain greater clarity
Your webinar leader, Liz Guthridge is an award-winning consultant, leadership coach and trainer who’s studied with Dr. David Rock of The NeuroLeadership Institute, Dr. BJ Fogg, founder of the Stanford Persuasive Technology Lab and other luminaries in the fields of employee communication and organizational change. Liz has extensive experience supporting leaders improve their communication, develop new habits and adapt their organizations.
Liz Guthridge is an award-winning leadership coach, consultant and trainer with extensive change, employee communication and organization development experience.
As the founder of the boutique firm Connect Consulting, Liz works with leaders at all levels to help them move from blue-sky thinking to greener pastures actions. With her support, Liz’s clients enhance the clarity of their ideas, plans and actions. Her clients also improve the quality of their conversations, their ability to influence and their skill in building habits.
Liz contributed the chapter “Change Through Smart-Mob Organizing: Using Peer-by-Peer Practices to Transform Organizations” to the book The Change Champion’s Field Guide (Wiley 2013).
Besides being a certified coach in brain-based coaching, she is serving as a teaching assistant for the Executive Masters in NeuroLeadership program through the NeuroLeadership Institute co-founded by Dr. David Rock. Liz also is a graduate of Dr. BJ Fogg’s Persuasion Boot Camp and is one of his Tiny Habits™ coaches.
Copyright @ 2014 Communitelligence Inc.
- Do your communication efforts tend to be “one-offs” that consume a lot of time and effort but don’t always generate the results you had hoped for?
- Do senior leaders’ eyes glaze over when you explain your latest “big idea”?
- Do you wish you had more time to spend learning about new things and less putting out fires?
While strategic planning is probably at the top of the list of things that most communicatorsdon’t want to do, the reality is that when done well, strategic planning can not only help to save time, and money, but can increase the odds of achieving desired communication outcomes. And, the good news is, effective planning doesn’t have to take weeks or months or result in dozens of meetings. In fact, the process can actually be quite simple and straightforward.
This webinar will offer easy-to-follow steps and provide practical tips and advice that can be used for any planning effort—from developing an internal communications plan to developing a marketing campaign—or even focusing on a single initiative.
What You Will Learn:
- How to position the plan for success by starting with the end in mind
- Why your mission statement is your friend
- How and why to align your efforts with your organization’s strategic plan
- A step-by-step process for developing a strategic plan
- Developing a process for plan updates – how to keep the plan alive
- How to build measurement into the plan
- How to make sure things get done!
Who Should Attend
- Communicators, PR and marketing professionals at all levels.
Presented by:
Linda Pophal is CEO of Strategic Communications, and a marketing and communication strategist with 20+ years experience in healthcare, education and not-for-profit marketing and communications. She has managed all aspects of corporate and marketing communication including employee communication, public relations, advertising, social media, market research, brand management and strategic planning. Pophal has developed and implemented strategic business, marketing and communication plans for healthcare and educational organizations and consultants, generating measurable results based on client goals. She has developed and delivered training programs for national and local audiences on all aspects of communication management and employee relations. She is author of The Essentials of Corporate Communications and PR and Complete Idiot’s Guide to Strategic Planning.
At Cisco, they’ve changed the way they use words. It’s saving them money and helping them work together better. It’s connecting the internal culture to the business in deeper, more meaningful ways. And that’s helping them serve customers better and sell more.
In this session, Mark Buchanan, program lead for Cisco’s brand language initiative, paints a picture of how Cisco is changing the way 75,000 employees are using words across a $130 Billion business. He’ll walk you through how the brand language team set the plan in motion and made lasting changes. He’ll include practical tips and share insights, successes, and challenges. And he’ll give you his thoughts about how the lessons from Cisco can make a difference for your business.
The session includes:
- Evaluating the opportunity
- Aligning your voice with your business
- Connecting with your audience
- Scaling the program
- Making it stick
Presented by:
Mark Buchanan is the program lead for brand language at Cisco. He’s helping the company use language that is simpler and more distinctive. And he’s helping bring empathy back to a technology company that has always cared about people, but has found those values challenged by rapid growth and increasingly complex technology. He’s worked with Sales, Marketing, Engineering, Services and Corporate Communications and has seen impressive results across every function. Together, Mark and the people at Cisco are changing the culture of language and communications, around the world for 75,000 employees, 50,000 contractors and vendors, across a $130 billion business.
When the exec or the client is stuck on newsletters, cool new technologies, or sending e-mails and memos, get them refocused on strategy. Quit being an order taker, and start doling out more value to your execs and clients by using questions and a little psychology to drive strategic thinking. Now more than ever communicators must be courageous and add value. Tight Q&A, skilled facilitation approaches and more enable the communicator.
What You Will Learn:
- Use questions effectively to drive strategic thinking
- Enable client or exec “discovery” of the right approach
- Use planning and flexible facilitation to create planning meeting that achieve goals and bring ‘em back for more impact
Questions that will be answered
- How do I tell my exec their idea is a bad one?
- How do I get my client refocused on the right stuff?
- What do I do when my exec high-jacks my planning meeting?
- What do I do when we stray off agenda at a strategic planning session?
Presented by:
Stacy Wilson, ABC, is president of Eloquor Consulting, Inc., in Lakewood, Colorado. Stacy has more than 22 years of experience and has been completely focused on internal communication and organizational development since the mid 90’s. Her firm helps organizations communicate more effectively with employees, using internal communication as a lever to positively impact the bottom line.
Eloquor serves a broad array of industries with a full complement of internal communication services. Stacy and her team primarily focus on: Intranet, portal and social technology governance and usability; Change communication; Strategic internal and HR communication; Internal brand integration; Leader communication training and other OD assignments.
The firm’s sweet spots are technology-related assignments, such as portal governance and usability, and change communication, such as major systems changes. Clients include ConocoPhillips, MTS Systems, Tyco Electronics, IHS, the IRS, a Fortune 35 healthcare company, a Fortune 150 defense contractor and a Fortune 50 financial services company. Stacy is a past IABC international board member and recently chaired the 2008 IABC Southern Region Conference. She is also a member of the Council of Communication Management and the Society of HR Management.
Launching a corporate blog takes more than an idea, it takes a plan. Successful business bloggers determine the needs of their audience, assess risks, get internal buy in and align the right resources for an ongoing dialogue with their customers. Get the tools you need to go from idea to action with two case studies from the pros. Learn how to scope a blogging project, get support for your initiative and manage a blog day to day.
What You Will Learn:
- Pros & risks of starting a blog for your organization
- Monitoring feedback & strategies for responding
- Strategies for including audio, video, photos
- Writing for authenticity and the right voice
- Managing multiple authors
- Policy dos & don’ts for employee bloggers
Questions that are answered:
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What should be included in a blogging plan?
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What resources will I need?
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What tools are available?
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How do I build internal support for a blog?
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How do I measure success? Determine ROI?
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What are the day to day best practices?
Presented by:
Nicki Dugan, senior director of corporate communications at Yahoo!, is editor of the company’s official corporate blog, Yodel Anecdotal. It launched in August 2006 as “Yet another self-serving corporate blog” with the mission of providing insights into the company, its people, its culture, and the things Yahoos think about in the shower. The blog covers emerging trends, behind-the-scenes commentary, employee profiles, user stories, guest opinions, and includes video, podcasts and photo essays. All this while attempting to faithfully avoid regurgitation of product press releases. Contributing voices range from CEO to summer interns and Yodel Anecdotal has been lauded for having the cahones to accept comments of all flavors.
Prior to joining Yahoo! in 2000, Nicki represented consumer internet brands such as Yahoo!, Mapquest and Reel.com at Niehaus Ryan Wong, the tech-only agency that presided over the halcyon days of the Internet boom (and may it rest in peace). She also served as editorial director at Sheila Donnelly & Associates of Honolulu and as senior editor at Travel Holiday magazine. Nicki received a B.A. in English from Franklin & Marshall College.
About Paula Berg
Paula Berg is a spokesperson and Public Relations Specialist for Southwest Airlines, the nation’s leading low-fare carrier and the largest domestic airline in terms of Customers carried. In addition to handling the company’s corporate blog, Nuts About Southwest Blog, Paula specializes in strategic communication, regional media relations, reputation management, and special event planning. Paula also supervised on-location production for three seasons of Airline!, Southwest’s reality series for the A&E Television Network, which filmed Southwest’s daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001. Paula is a graduate of the University of Colorado at Boulder where she earned a bachelors degree in communication and a minor in Political Science.
About Brian Glover
As senior manager of market strategy for Biz360, Brian Glover is responsible for activities that support the company’s product direction and marketing communications efforts. He is the primary author of the company’s MarketIQ blog and has eight years of experience in marketing and public relations. Prior to Biz360, Brian was public relations manager for Documentum, acquired by EMC in 2003, and a Biz360 client. He has a Bachelor of Arts degree in Rhetoric from the University of California at Berkeley.
Brands are living and dying on the 10-20 sites that come up in a Google search for your company, product, or executive names. This webinar will address two critical aspects of your brand’s dance with Google:
- Proactively — How do you create and place the type of content that will greatly improve the chances that you will be found on Google.
- Reactively — How do you react and manage issues that arise and sneak into your top Google results.
What You Will Learn:
- How everyone from celebrities to Fortune 500 companies are treating their “Google Homepage” as the key to their online reputation
- How top online players are combining search engine optimization (SEO) with social media to own all ten of their first page Google results
- Why PR is the right business unit to own search engine reputation management
- Simple tools to monitor your reputation through search engines
Presented by:
Paul Dyer is eMedia Director of WeissComm Group where he oversees social and new media programming for the firm’s healthcare and consumer brands. Paul’s experience includes leading social media and search engine strategy for a broad range of significant and Fortune 500 brands. Having built and managed his own web property to acquisition in 2003, Paul is adept at creating top to bottom web campaigns that incorporate SEO, social media, web development, media placements, and interactive assets. Paul’s current and former clients have included Virgin Megastore, IBM, Symantec, Coors Brewing, New Balance, Hansen’s Soda, Macanudo Cigars, Nature Made Vitamins, and Elan Pharmaceuticals. Paul is a frequent speaker on social media and SEO and authors the popular industry blog, Dyer Situations.
Sam Michelson is CEO of RepRelations. Sam’s first foray into Reputation Management came over 5 years ago when dealing with his company’s own reputation management crisis. Realizing there were no tools available to handle Reputation Management crises, he set out to develop a unique PR-based methodology, which is still the basis for the company’s RepRelations service offering. Prior to launching RepRelations, Sam created several online businesses, YouNeverCall (a leading cell phone website) CondominiumCentral (a licensed online luxury condos broker) and Five Blocks (a Search Engine Optimization firm). Sam is the inventor of two US Patents – one in text categorization, the other in interactive advertising. Sam holds a BA in Psychology from Yeshiva University and a Masters of Science in Management from Boston University.
Shana Costarella is Communications Manager, Community & Social Media at PetSmart in Phoenix, Arizona. PetSmart, Inc. is the largest specialty retailer of services and solutions for the lifetime needs of pets. Shana ushered PetSmart into the strategic use of emerging media for crisis/issue communication, reputation management and brand awareness. She oversees social media community and online reputation approaches for the retailer’s PR and marketing initiatives. In addition, she counsels business units on social media strategies for listening and engagement to achieve key customer service, recruiting, associate relations, loss prevention and philanthropy objectives. With more than a dozen years experience in marketing communications, Shana has spent the last 10 years honing and employing Web and web-based solutions to illuminate and involve audiences. In 2005, she joined PetSmart’s Corporate Communications department, responsible for developing and managing web-based communications projects for internal and external audiences. Shana holds a Bachelor of Arts degree in English from Ottawa University.
You understand the incredible transformative power of social media in the hands of millions of users. You know that a properly executed strategy can propel your firm well past the competition in the hearts and minds of your consumers. But how do explain all of this to your boss? In this engaging and informative seminar, leading social media practitioner Maggie Fox will share her numerous experiences in getting corporate buy-in at the highest levels, giving you the understanding and ammunition you need to get the Web 2.0 ball rolling within your firm.
Learning Topics:
- Statistics and Usage
- Best Practices/Case Studies/Benefits
- Metrics, Measurements and ROI
- Risks/Risk Management
- Resource Requirements/Planning for Success
Questions that
will be answered:
- The numbers – bosses may not know social media, but they know numbers. We’ll talk about how many people use web 2.0 tools and platforms and provide you with the ammunition you need to provide context and justification for your social media plans.
- Who’s doing what? Using practical facts and case studies we’ll examine emerging best practices and give you examples of how companies have successfully leveraged social media.
- How can you measure the success of a social media program? There are no metrics “formulas”, but we’ll talk about setting benchmarks, measuring engagement and touch on the idea of calculating ROI
- The risks – what are they, and what do you need to be careful of? How can you neutralize them? Do’s and don’ts.
- Resources – using real-world examples, we’ll talk about basic resource requirements and how planning ensures success.
- Open Q&A – bring your questions. There will be an open Q&A session following the formal presentation.
Presented by:
Maggie Fox, founder of Social Media Group, Canada’s first agency devoted exclusively to helping business navigate the world of Web 2.0, is a communications and content expert who has never met a medium she didn’t like. Over the course of her career, she’s marketed, written and produced television content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney.
Pioneers in their field, Social Media Group has created and implemented successful Web 2.0 strategies for major firms like Yamaha Motor and Harlequin Publishing, and Maggie often speaks to the press and business groups about the importance and use of social media in the enterprise. Read the Social Media Group blog.
No one has to tell you what a great speech is, right? You know one when you hear it.
Well you’re about to hear a bunch of them—and you’re going to learn from them, guaranteed.
Vital Speeches of the Day editor David Murray presents “Speechwriting Jam Session 2010,” 75 entertaining, inspirational and instructive minutes that will have the hair standing up on the same arm you’re scribbling notes with. We’ll discuss, even debate, what makes these great speeches great.
Through dramatic readings from winners of the 2010 Cicero Speechwriting Awards and highlight reels from the Vital Speeches YouTube site, Murray will help us reawaken the giants within us by sharing together excerpts from speeches contemporary and classic, famous and rare. (In the true spirit of an improvisational jam session, you’ll even have a chance to nominate some of your own YouTube favorites, so come prepared!)
You’ll come away from this session with:
• Concrete examples showing how leaders are addressing the issues of this particular moment in business, politics and society.
• A stockpile of examples—video and text—to show reticent speakers: rhetorical tactics that have passed the test and been pulled off by the best.
• Renewed enthusiasm and an expanded sense of what’s possible in leadership communication.
• And a goose bumps, guaranteed.
SESSION LEADER:
- David Murray writes and speaks about communication—business, political and personal. He’s editor of Vital Speeches of the Day, a monthly collection of the best speeches in the world. He writes about sports, people, politics and travel for magazines, newspapers and websites. publications and websites. And he discusses the communication life at his popular personal blog, Writing Boots.http://www.vsotd.comhttp://writingboots.typepad.com/writing_boots/profiles/http://writingboots.typepad.com/
How to Put Fizz In Your Social Media Strategy
Natalie Johnson (@NatalieJohnson), Manager of Digital and Social Media Communications, Coca-Cola
Businesses are rightfully demanding metrics and ROI from social media marketing. How can you pull that rabbit out of the hat?
Sally Falkow APR, is the co-developer of PRESSfeed, the social media newsroom. A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet and her blog, Proactive Report, is a resource for PR professionals who want to learn about digital PR and social media. Her book, Mastering Social Media Strategy: a handbook for PR professionals will be available in May 2011. She is an adjunct professor at the Annenberg School for Communication and Journalism at USC lecturing in Social Media Strategy, Content and Tools. Sally is also a Sr. Fellow with the Society for New Communication Research, a new media research think tank based in Palo Alto, CA.
Tony Adam is currently Director of Online Marketing at MySpace where he heads up all aspects of SEO, Social Media, and Viral Marketing. He is also the Founder and Principal of Visible Factors, an online marketing agency, a Startup Advisor, and Internet Entrepreneur. He speaks at many of the top online marketing conferences and writes a column at Search Engine Land about InHouse SEO.
It all starts with monitoring. Learn how to be all ears. Session from Communitelligence Conference: S.M.A.S.H. Social Media Advanced Skills Huddle, Los Angeles, 2010
Presented by:
Eric Schwartzman, @EricSchwartzman is an online communications consultant to businesses, the US Military, government agencies and nonprofits. He has extensive experience helping organizations leverage online communication technologies and platforms through the development of social computing policies, media audits, pilot programs and training seminars. Eric is a frequenter speaker at professional conferences and instructor of social media seminars. He has been producing the award-winning podcast “On the Record.Online” (@ontherecord) about how technology is changing the way organizations communicate since 2005.Eric has provided online communciations counsel to Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. He is currently co-authoring a book on business-to-business applications of social media communications with Paul Gillin, to be published by Wiley.
Jason Kintzler is a former anchorman turned pr guy. He is the founder and CEO of PitchEngine, a social PR platform that’s putting an end to the “word doc PR” era. He writes about jumping fences and rethinking the process here on New Media Cowboy.
David Murdico @DavidMurdico is the Executive Creative Director and Managing Partner ofSupercool Creative, a Los Angeles-based digital creative agency specializing in online video creative, production, viral, social media and integrated marketing initiatives for brands including T-Mobile, Pizza Hut, THQ, Atari and IBM.A graduate of The University of Southern California, David is also a contributing writer for media, marketing and advertising publication MediaPost as well as online video and internet marketing publication ReelSEO. David writes from experience, mixing up observations, postulations and humor for topics that include “Online Video and Social Media Marketing Advice for Marketing Executives,” “Online Video Marketing ROI: Five Ways To Make Sure You Won’t See One,” and “Chasing Dragons: The Case for Creating Original Video, Social, Interactive and Integrated Media Campaigns.”David’s background also includes commercial TV spot directing, TV comedy writing and commercial and TV art direction.
Adam Christensen Adam Christensen is responsible for the worldwide social media strategy and execution at IBM. In this role he directs the efforts of the global marketing and communications function in support of IBM’s strategy of enabling and activating IBM’s 400,000 employees as representatives of the brand. IBM has the largest employee population active in social media anywhere in the world.Prior to his current role, Adam held a number of positions within IBM communications and marketing. Before joining IBM, Adam worked at Brodeur Worldwide in New York City leading the firm’s financial services public relations practice. He’s also held related jobs at Novell, Inc. in Provo Utah, and Coltrin & Associates in New York City. Adam can be found on Twitter and his personal blog.
Presentation from Essential Social Media Skills Practicum at Georgia Institute of Technology
Debbie Curtis-Magley is Public Relations Manager, Debbie leads social media strategy, policies, and practices at UPS.
Should you roll your own social network? If yes, how do you build it so they will come, and take action?
Presented by:
Mike Bonifer, writer, director, producer and author of GameChangers. The author of GameChangers – Improvisation for Business in the Networked World, and the co-founder of GameChangers, LLC, Mike Bonifer has consistently been in the forefront of emergent media in the workplace.
A graduate of the University of Notre Dame with a degree in Business and Philosophy, he has been a writer, director, producer and creative executive in entertainment and the internet for most of his career.
Beginning with his work as the publicist for the motion picture TRON, and his association with Toy Story, through a stint as the Chief Storyteller for 2007’s Live Earth concerts for the environment, his work at the edges of emerging business cultures has given him tremendous insight into the creation of wealth in the Networked World.
Past and present clients include The Walt Disney Company, JohnsonDiversey, DreamWorks, Frito-Lay, Mountain Dew, Hot Topic, Smithsonian Online, and a host of smaller, innovative new media companies like Pandora, ignition, Twelve Horses and myPractice.
In creating GameChangers, he has produced a curriculum that helps organizations and individuals communicate, learn and transform.
Wendy Cohen, Director, Digital Campaigns & Community, Participant Media. Wendy led the social action campaign for Waiting for Superman.
Wendy Cohen joined Participant in November of 2007 as the Manager of Community and Alliances and the founding editor of the TakePart.com blog. Wendy has developed innovative online and mobile initiatives for Charlie Wilson’s War, The Visitor, Food, Inc. and The Cove. She shepherded the digital component of the social action campaign for Waiting for “Superman”
Wendy was born and raised in Montreal and graduated first in her class from Concordia University’s Communications and Culture Studies program. Prior to Participant, Wendy was the first Community Manager for The Huffington Post in New York City and she co-founded the Screening Liberally film series, of which she remains the National Director. A native of Montreal, Wendy began her work in film in 2004 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project.. She also worked as the researcher and creative assistant on The Art of the Documentary (New Riders Press) and served as co-chair on the Urban Pathways Young Professional Board. She has been the co-curator of the Netroots Nation screening series since 2007 and continues to be a guest lecturer and panelist at festivals and schools around the country. In 2009, Wendy produced “Every Third Bite”, an award-winning short documentary about bees hailed as a “better bee movie” by New York Magazine. Wendy is a recipient of the 2010 New Leaders Council’s 40 Under 40 Leadership Award.
Email is now so embedded into our daily lives that we think nothing of it. We need to, however, because the Internet’s original “killer app” is starting to kill employee productivity and focus. Consider these findings:
- The average business executive spends two hours a day on e-mail
- 70% of employees react to emails within 6 seconds of them arriving
- The number of e-mail messages sent is rising dramatically — by some estimates, by more than 20% a year
- Almost one in five emails was copied unnecessarily to staff members other than the main recipient
- The use – and, particularly, the misuse – of email costs businesses up to $16,000 per employee per year
This webinar is aimed at arming attendees with the insight and ideas to help them get a lot smarter about using email, for themselves and their organizations. Don’t miss this rare chance to learn the latest thinking and best practices from two of the foremost global experts on this topic.
What you will learn:
- The state of workplace email today, and why communication professionals need to get activated in the battle
- Why this problem is so hard to solve, and what you must do to overcome the hurdles
- How to develop a centralized strategy to minimize internal communication emails
- How to launch an effective email etiquette program that will make everyone in your organization happier about their inbox.
- Tools, tips and tricks to outsmart your inbox
“I learned that the biggest levers we can pull to change our email situation are behavior based, not technology based.”
“I didn’t realize how much research exists on this topic.”
Who should attend
Anyone who would like to learn how to better conquer their daily email war, and help their organization feel less pain and angst from their inbox. This webinar is especially suitable for professionals in the areas of internal communications, marketing and public relations.
Presented by:
David Grossman, ABC, APR, Fellow PRSA, is both a teacher and student of effective communication. He is one of America’s foremost authorities on communication and leadership inside organizations. A much sought-after consultant and speaker, David is often quoted in media, providing expert commentary and analysis on employee and leadership issues. Most recently, he was featured on “NBC Nightly News” about e-mail overload, and in the Chicago Tribune. David is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications. His most recent books are You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100, (now in its second edition), and its follow up You Can’t NOT Communicate 2: More Proven Solutions That Power the Fortune 100.
Nathan Zeldes is an independent organizational consultant, a role he has adopted in 2009 after a 26 year career at Intel corporation. A physicist morphed into an organizational change agent, Nathan is recognized as a global thought leader in the search for improved knowledge worker productivity. Having enjoyed a long career as a manager and principal IT engineer at Intel, he now helps organizations to solve core problems at the intersection of technology and human behavior. His experience includes initiating and leading optimal corporate technology adoptions in the domains of Information Technology, Internet applications, Innovation Management, Remote and Distributed work, and Knowledge Management. A key component in Nathan’s work is mitigating the problem of email and information overload which is harming the productivity and quality of life of Knowledge Workers everywhere. He had identified the problem 17 years ago, and since then he’s developed and deployed original solutions at Intel and other companies, and has founded the Information Overload Research Group to further its study. He is also active at present in the areas of Social Media adoption, Technical Leadership development, and the multi-generational workplace of the future. Nathan’s blog is Challenge Information Overload.
Social media poses some important new challenges for the internal communicator. On the one hand, the influx of new communications platforms has the potential of transforming how organizations work and communicate. On the other hand, as conversation channels expand and are available to everyone in an organization, how do you keep key messages from being diluted, and the corporate culture intact? Bottom line, what should the role of internal communications be in the age of social media? This panel continues the opening keynote discussion started at the Communitelligence Employee Engagement, HR & Social Media 2010 Conference in Chicago. Join this critical conversation and make sure you and your program stay relevant in this new age of internal communications.
Learning Topics:
- Key steps to ensure you and your department remain relevant and have the right impact.
- The role you should be playing: what is new and what remains the same
- Why clarity of message has become more critical with the decentralization of communication.
- What key skills communicators have that are the best antidote to obsolescence
- What are the best antidotes to obsolescence?
- “Excellent session! Worth the time investment!”
- Excellent high-level view”
- “I learned how important it is to know your intenal audience.”
- “The Avoiding Extinction piece by Cathi Killian was great.”
- “The greatest single benefit was learning about specific tools that were being using by other companies such as Yammer for “employee jams” and thinking like an intern by hiring a teenager.”
Presented by:
Gary F. Grates is President/Global Managing Director of Edelman Change and Employee Engagement, the organizational communications counseling practice of Edelman, the world’s largest independent public relations/communications counseling firm and the third largest overall. He has more than 25 years of corporate, marketing/brand, labor, and strategic communications experience with a particular expertise in change management/employee (internal) communications. Grates has counseled more than one hundred organizations including PepsiCo, Starbucks, Guardian, General Motors, Volvo, Nissan, Caterpillar, Shell, Visa International, Coca-Cola, Wal-Mart, British Airways, ITT, GE Healthcare, eBay, and Dell, to name a few. Prior to joining Edelman, he served as Vice President-Corporate Communications/North America at the General Motors Corporation. In this role, Grates was responsible for brand, product, media, internal, financial and public policy communications for GM’s North America Region, the largest in the company. He was also the global process leader for internal communications reporting to Chairman/CEO, G. Richard Wagoner, and a member of General Motors’ North American Strategy Board, the senior most governing body in North America. In addition, he was on the teaching staff at General Motors University (GMU) and selected to join the company’s exclusive Senior Executive Program – a leadership development program.
Jill Feldon LaNouette is vice president of Internal Communications in the Public Affairs Department at Cardinal Health. In this capacity, she counsels senior executives in effective communication strategies and leads her team in developing and implementing communication plans and programs to support the company’s objectives. She also is responsible for crisis communications and issues management. Ms. LaNouette joined Cardinal Health in 2003 as director of Organizational Communication where she provided communication support on several major change initiatives and brand-building projects. In her 30 years of helping organizations effectively communicate with different constituencies, Ms. LaNouette has received numerous awards for marketing and communications from various organizations including the Gold Quill from the International Association of Business Communications and the Silver Anvil from the Public Relations Society of America. She has worked with companies from healthcare to Hollywood, including Victoria’s Secret, The Procter & Gamble Company, Kaiser Permanente, Lucasfilm Ltd., and public radio. Also Jill is a free-lance writer and consultant, has been published in several publications, and worked as a sports reporter for the Cincinnati Enquirer.
Cathi Killian is Vice President, Internal Communications at Walt Disney Company. In her role leading internal communications and corporate responsibility, Cathi is responsible for enhancing the reputation of the Walt Disney Parks and Resorts through strategies driven by excellence in internal communications, stakeholder engagement and community outreach. She develops the strategic plan for Walt Disney Parks and Resorts internal communications, which leverages communication to reinforce our values and brand and foster the visibility of executive leadership. She works with the internal communications teams at each business unit in taking an integrated approach to delivering relevant information to inform, motivate and engage Cast Members, Crew Members and Imagineers. Additionally, she leads our efforts focused on issues management and stakeholder engagement to identify issues, track trends and understand the impacts to our business, while developing allies that support our goals.
Top down, bottom up, lateral and inside-out communication have all been around forever. But the arrival of social technologies is dramatically changing the way people communicate with each other, their friends and their colleagues both inside and outside the corporate walls.
Is it already out-of-control? Or are their powerful ways to support and channel this “social communication” so that it builds positive synergy around your brand, focuses organizational activity, and reduces friction in the path of change and performance.
This webinar explores this brave new world of social communication and takes a hard look not only at the tools–but at strategies and stories of how this works in reality. Our three experts will address the topic from the vantage point of
- “stakeholder re-engagement” (mutual recognition of changed business climate and required new ways of working)
- “brand advocacy” (the essential steps to identifying internal advocates, develop guidelines and training, and how to create an integrated communications strategy that gives your employees a reason to live and socialize your brand)
- Technology (moving from facilitating and growing relationships likeTwitter to fundamentally changing tone and content of internal dialogue)
What You Will Learn:
- How to identify your organization’s key social communicators and how to best engage them
- Starting a pilot, nurturing it, and making the case for broader implementation
- Encouraging and managing participation
- Identifying what if any extra technologies to use
- Processes for keeping your organization’s values and messages present
- Figuring out the metrics
Who Should Attend
This webinar is primarily aimed at those in the early stages of implementing or learning about social media, although it will also help more advanced practioners to focus their efforts. It is especially suitable for:
- Small and mid-sized business leaders
- Corporate executives who are new to social media
Mike Klein–The Intersection/CommScrum is a Brussels-based strategic communications pro specializing in social, network and tribal communication in organizations and in the public sphere. An MBA graduate of London Business School, Mike is a partner in Commscrum, a blog for alternative voices in the internal and business communications world. Mike was a political campaign manager for state and local candidates and initiatives in the United States from 1987-1996, and has worked for Shell, Cargill, easyJet Airlines, the US Department of Transportation and Smythe Dorward Lambert in ten years as an internal communicator.
Elizabeth Lupfer is Senior Manager, Web Technologies and Interactive Media, at Verizon, where she drives the employee experience of the corporate intranet. Elizabeth is a member of Verizon’s Social Media Council, and advocates the use of social media within internal and external communication channels to drive employee engagement — recently working with colleagues to launch the pilot of Verizon’s Social Media Ambassador program. Prior to Verizon, Elizabeth worked in Corporate Employee Communications for AOL, where she honed her passion for leveraging web technologies to support integrated communications efforts. Elizabeth also authors strategies to drive engagement, collaboration and productivity through the judicious use of social media tools through her blog,The Social Workplace.
Georg Kolb is Business Director at communication software firm straightto. Prior to straightto, his roles included social media director and key accounter at Ketchum Pleon Germany, chief of innovation at Text 100 Global PR in New York, and Managing Consultant for the same firm’s German business. Georg was a lecturer for international PR at the Munich University and for PR on the Internet at the Bavarian Academy for Advertising and Marketing. He is also a regular speaker on the future of communications and blogs on his Corporate Communications Compass.
If employees weren’t getting fired for what they are saying and doing on social media channels, your organization might simply pass on writing a social media policy, and this webinar. But they are, and a sound social media policy is a company’s first line of defense against risk in social media marketing. Which means you must embark on the delicate balancing act that is required to write or evolve your organization’s social media policy. If you policy is too complex or restrictive, you will scare employees and diminsh the significant business value that social media offers. And if you’re policy is too lax, or nonexistent, some of your employees may wind up as another social media horror story, fired for doing something they shouldn’t have. In this important webinar, our expert panel will share their experiences and advice on writing and enforcing a social media policy that does more good than harm. Attend and put your process ahead of policy.
“Gave me a lot to think about and actionable items for my organization.”
Learning Topics:
- Why your organization needs a social media policy
- What’s the best process to assure your policy is positive?
- What are the must-have elements of a social media policy?
- Do you need one policy, or many?
- What departments should be involved in policy creation and enforcement?
- What are some excellent policy writing resources you should review?
Presented by:
Chris Boudreaux is SVP of Management Consulting for Converseon. He created SocialMediaGovernance.com to provide tools and resources for leaders and managers who want to get the most from their social media and social application investments. Chris leads teams of business and technology professionals to improve their Marketing, Sales and Customer Service capabilities, from strategy through execution. In the past, he led product development and business transformation initiatives at Fortune 100 companies and online start-ups, and I am a former Naval Officer.
Jennifer Cisney, Chief Blogger and Social Media Manager, has been with Eastman Kodak for eleven years, resulting a broad knowledge of the various businesses and in depth experience with the corporate website, kodak.com. Her contributions to Kodak’s online experience have been inspirational photography, design expertise and creative content. She helped create and now manages the corporate blogs. After launching Kodak’s social media initiatives, she oversees Kodak’s presence on social media sites Facebook, YouTube, Twitter and Flickr.
Laurie Buczek is Platform Vision Team Manager & Social Media Strategistwithin Intel Corporation’s Digital Marketing organization. Prior to joining Digital Marketing, Laurie spent over two years as the Social Computing Program Manager where she was responsible for the major enterprise wide strategy & implementation of social computing for employees to connect & collaborate internally. Laurie began her social media journey three years ago while blazing a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel. Laurie’s work has been published and showcased across the industry. She is also a member of the 2.0 Adoption Council and Social Media Business Council. In addition to the experience within the social media space, Laurie has almost 18 years in high technology working in marketing, consulting and sales. In her life before Intel, Laurie worked for Forrester Research and Gateway, Inc.