If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.
I’ve come up with a short list of tips to help you write your press releases faster, without sacrificing quality. In fact, if you follow these tips, you should be able to crank out a well-written, newsworthy press release in as little as 15 minutes.
- Keep a list of ideas – Jot down ideas for news stories whenever you think of them. Don’t have any good ideas? Check out our Ultimate Collection of Press Release Ideas for inspiration. Having a list of good ideas ready to go can save you a lot of time when you sit down to write.
- Stay on point – You’re not writing an epic. You’re writing a press release. Press releases should be focused and on point. Focus on getting the story across as clearly as possible in the fewest number of words.
- Outline your press release – Before you start writing your press release, create a basic outline of the main points you need to cover. This can be in bullet point form. This will help keep your writing focused, so you don’t waste time trying to figure out what to write about or writing fluff that will later get edited out.
Read full article via ereleases.com
Since last year’s students liked the exercise, students in the Spring 2006 Journalism 331 class, ...
Cornelia Carter-Sykes, Manager, Pew Internet, Pew Research Center (202-419-4513), sent a message ...
My buddy, my pal, communicator guru Shel Holtz, was a guest in my grad school PR classroom last w...
Bausch and Lomb has some savvy PR folks cranking out the message these days. As a contact lens ...
I may be sticking my neck out here, but this is an interesting organization from a PR perspective...
As news has become entertainment and news rooms profit centers, there is less emphasis on what is...
As I thumbed through my April 24 Time magazine (with “The Opus Dei Code” on the front...
Today I listened to part of a Minnesota Public Radio talk show as I was returning from a meeting ...
Whether external or internal communication — and it’s often some of both — you...
BP – beyond petroleum — advertises in full-page spreads that “Actions matter, n...
Don’t forget Baush & Lomb… head back into this earlier article to see updates. Al...
Popeye’s savior turns out to be a modern day killer, as e-coli is found on fresh, bagged spinach....
I frequently post what my University of Maryland University College Students think are some of th...
25 years? $1 billion? And still no “cure?” That depends on what your definition of &...
We’ve all heard of the Menu Foods, Inc., pet food recall in March. Studying the players in this ...
What can I say? I’ve always advised and taught my journalism and PR students that successf...
The University of Southern California’s Annenberg School for Communication has released their fif...
The major news release distribution services have done a great job of creating “feeds” into the w...
In essence, the social Web, and all the tools and services it continues to spawn, has forever cha...
In light of the current economic downturn, what new opportunities do you see for public relations...